DTH

Star India urges Airtel Digital subscribers to switch

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/03/24/star.jpg?itok=mHs2xs7U

MUMBAI: The slugfests were bound to happen in TV distribution. The time for agreement renewal is nigh between distribution platform operators and broadcasters with content contracts coming to an end. The Telecom Regulatory Authority of India’s (TRAI) proposed  tariff  and interconnection agreements are being passed  around from the High Court of Chennai to the Supreme Court and back without any resolution.

Earlier this month, the Star Network issued a disconnection notice to one of India’s better-managed DTH operators Airtel Digital in an announcement that made waves in TV distribution circles.  Now, with the spat between the two continuing, India’s leading TV network has taken the fight to Airtel’s camp.

It has started a digital campaign-for now at least-asking the DTH player’s subscribers to switch to other distribution platforms. Says the network on its Twitter handle: “Attention Airtel Digital  subscribers! Star has not increased channel tariffs. Airtel Digital TV  is misleading you and unilaterally increasing the prices of Star channels. To continue watching high quality Star entertainment switch to new DTH/cable operator now.”

 The digital  video,  which is doing the rounds on social media, has a voiceover that states: “You used to pay Rs 200 for the HD pack on Airtel. Now why are you being charged Rs 1,000? You can still get the same price for the same HD channels at around Rs 200! Change to another service provider. To get Star channels in a packet, make the switch.

The video then lists operators like DEN, Fastway, SUN, Hathway, GTPL and Tata Sky that Airtel subscribers can opt for.

We will have to wait and watch how Airtel responds to this direct attack. Will it buckle and give into the rates that Star India is asking for? Or will it hold firm and wait to see if the broadcaster will blink first?

After all, Star has a lot at stake with the IPL coming up in the next fortnight. And it has to recover the humungous amounts it is pumping into the most prized cricketing property globally!

Keep reading indiantelevision.com for further updates!

Also Read:

Airtel Digital TV disconnects Star India channels

TDSAT tells Airtel DTH, Star to negotiate

Tata Sky woos new customers with free Star Sports channels

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/tata.jpg?itok=gqRP49dF
Tata Sky launches new set of regional packs

DTH provider, Tata Sky, has now launched another set of regional channel packs - Tata Sky Smart Packs after unveiling a unique Flexi Annual Plan. The new list of smart plans includes 10 Indian languages that starts at Rs 206 per month.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/tata-sky.jpg?itok=_FQHWOkB
No compromise on Tata Sky when it comes to your choice of entertainment

With an objective to liberate customers from their current confusions, Tata Sky, India’s leading content distribution platform launched its latest campaign, ‘No Compromise’ to explain why it is necessary to choose Tata Sky to fit anindividual’s budget and content needs.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/dishtv.jpg?itok=tc32pwVv
Dish TV India’s ‘All in One Pack’ for Hindi heartland consumers

Catering to the evolving needs of customers, Dish TV India Limited, world’s largest single-country DTH Company is set to galvanise the industry with its new acquisition offers for both its brands.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/airtel.jpg?itok=m8K2KXzC
Airtel Digital TV, Dish TV merger talks on

Sunil Bharti Mittal-led Bharti Airtel is not only scaling up its business in the broadband segment but is also trying to cement its presence in the DTH sector.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/16/Sun_Direct_HD.jpg?itok=X6KfsMAv
Sun Direct introduces long duration regional packs

The popular DTH operator in South India, Sun Direct, has introduced long duration regional packs. According to reports, the newly introduced DPO packs come with a validity of up to six months covering languages Telugu, Tamil, Kannada, Malayalam, Marathi, Bengali and Odia.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/16/Airtel_Digital_TV.jpg?itok=2NoIDfxd
Airtel Digital TV removes network capacity fee

After Telecom Regulatory Authority of India’s (TRAI) tariff order has come into effect, consumers across the country have been complaining about a hike in cable bill. To keep them satisfied, DTH operators are waving off Network Capacity Fee (NCF). Now, Airtel Digital TV has joined the league of...

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/07/cartdrs.jpg?itok=F_2gKjLY
Tata Sky ShortsTV to premiere royal stag barrel select large short films

Tata Sky ShortsTV will start showcasing the Royal Stag Barrel Select Large Short Films (LSF) catalogue on its platform 9th March onwards.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/26/tata-skr.jpg?itok=CKwb_NxA
Tata Sky appoints Anurag Kumar as chief communications officer

Tata Sky, India’s leading content distribution platform has announced the appointment of Anurag Kumar as its Chief CommunicationsOfficer.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/25/DD-Free-Dish-Story.jpg?itok=WCUXd_XF
DD Free Dish e-auction for vacant MPEG4 slots on 27 March

Doordarshan will conduct the 39th e-auction for filling up of vacant MPEG-4 slots of its FTA DTH platform Free Dish w.e.f 27 March 2019.

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories