DTH

Star India urges Airtel Digital subscribers to switch

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/03/24/star.jpg?itok=EVC7vxMz

MUMBAI: The slugfests were bound to happen in TV distribution. The time for agreement renewal is nigh between distribution platform operators and broadcasters with content contracts coming to an end. The Telecom Regulatory Authority of India?s (TRAI) proposed  tariff  and interconnection agreements are being passed  around from the High Court of Chennai to the Supreme Court and back without any resolution.

Earlier this month, the Star Network issued a disconnection notice to one of India?s better-managed DTH operators Airtel Digital in an announcement that made waves in TV distribution circles.  Now, with the spat between the two continuing, India?s leading TV network has taken the fight to Airtel?s camp.

It has started a digital campaign-for now at least-asking the DTH player?s subscribers to switch to other distribution platforms. Says the network on its Twitter handle: ?Attention Airtel Digital  subscribers! Star has not increased channel tariffs. Airtel Digital TV  is misleading you and unilaterally increasing the prices of Star channels. To continue watching high quality Star entertainment switch to new DTH/cable operator now.?

 The digital  video,  which is doing the rounds on social media, has a voiceover that states: ?You used to pay Rs 200 for the HD pack on Airtel. Now why are you being charged Rs 1,000? You can still get the same price for the same HD channels at around Rs 200! Change to another service provider. To get Star channels in a packet, make the switch.

The video then lists operators like DEN, Fastway, SUN, Hathway, GTPL and Tata Sky that Airtel subscribers can opt for.

We will have to wait and watch how Airtel responds to this direct attack. Will it buckle and give into the rates that Star India is asking for? Or will it hold firm and wait to see if the broadcaster will blink first?

After all, Star has a lot at stake with the IPL coming up in the next fortnight. And it has to recover the humungous amounts it is pumping into the most prized cricketing property globally!

Keep reading indiantelevision.com for further updates!

Also Read:

Airtel Digital TV disconnects Star India channels

TDSAT tells Airtel DTH, Star to negotiate

Tata Sky woos new customers with free Star Sports channels

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/tatasky.jpg?itok=Y2sZ5wSo
Tata Sky to launch Telugu and Tamil cinema

Tata Sky recently launched value-added services - Tata Sky Telugu Cinema and Tata Sky Tamil Cinema, priced at Rs 45 per month. The ad-free services are affordable by people of all age groups, geographical and socio-economic boundaries.

DTH DTH Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/ranveer.jpg?itok=W_RO0Yw7
Dish TV appoints Ranveer Singh ahead of festive season

DTH operator Dish TV has launched its new campaign with Bollywood superstar Ranveer Singh as its ambassador.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/05/airtel.jpg?itok=zSxIZGYW
DTH subscriber growth slow in first half of 2018

Growth of direct to home (DTH) subscriber base of private players in India was the slowest in five half-years for the half year ended 30 June 2018 (HY 2018, half year under review) as per Telecom Regulatory Authority of India (TRAI).

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/04/dishtv.jpg?itok=Z1OZlGPa
DishTV launches ‘Thriller Active’ service on both platforms

Dish TV India Limited, world’s largest single-country DTH Company, is delighted to introduce a never heard before value added service-

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/03/mukund.jpg?itok=aherJfrS
Dish TV ropes in Mukund Cairae as biz head sports and exclusive content

Dish TV, the largest DTH operator in India, has appointed Mukund Cairae as business head sports and exclusive content.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/02/tata-sky.jpg?itok=Wyr_FoNg
SPN’s riposte to Tata Sky yanking off its channels

A commercial dispute with Sony Pictures Networks India (SPN) and TV Today group has left DTH provider Tata Sky’s subscribers in a rather tricky position.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/01/mib.jpg?itok=EEA-Y5iZ
MIB reiterates 45-day alert to pubcaster on sports signal sharing

Ministry of Information and Broadcasting (MIB) has reiterated that broadcast rights holders of sporting events for the India region should inform pubcaster Prasar Bharati of signal sharing details at least 45 days in advance.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/dish.jpg?itok=hdGGyObD
D2H brand increases focus on South, launches new customer awareness TVC campaign

D2H, brand of Dish TV India Limited, the world’s largest single-country DTH Company, has launched a 360-degree TVC campaign for its southern market, highlighting the maximum number of entertainment offerings by the brand.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/Irdeto.jpg?itok=eNVZmdQz
Irdeto Partners with Airtel to Secure Content on Airtel’s Digital TV Platform

Irdeto has partnered with Bharti Airtel (“Airtel”), India’s largest telecommunications service provider, to secure all content offered on Airtel’s Digital TV services. As part of the strategic partnership, Irdeto will deploy its security solutions to secure the linear channels offered on the set-...

DTH DTH Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories