Reliance Bluemagic is new name of Anil Ambani's DTH venture

MUMBAI: Anil Ambani has changed the name of his direct-to-home (DTH) venture to Reliance Bluemagic, following objections by the Rupert Murdoch-owned News Corp to the word 'Sky.'

Anil Dhirubhai Ambani Enterprise (ADAE) had applied for a DTH licence under the name 'Reliance Skymagic.' News Corp had issued a caution notice, claiming 'Sky' was its registered trademark. News Corp runs its DTH operations in UK under the name of BSkyB. Besides, it has Sky News, Sky Sports and Sky Radio. The trademark Sky was also registered in India.

"We have renamed the venture as Reliance Bluemagic. We wanted to have a different identity from T-Sky, the brand name of Tata Sky," ADAE business head for DTH project Arvind Kumar Narang tells Indiantelevision.com. Tata Sky is the 80:20 joint venture between Tatas and the Star Group.

Reliance has indicated to Isro that it wants to start by mid-2006 with six transponders on Insat-4 series, which it plans to ramp up over a period of time. "We are progressing with our plans and have a schedule in mind," says Narang.

Meanwhile, the introduction of T-Sky DTH services will get further delayed with Insat-4A now scheduled to launch only in December. The first launch was planned in August-end which was later pushed to November.

The DTH market will get crowded with four players - the Subhash Chandra-promoted Dish TV, Prasar Bharati's DD Direct, Sun Direct and T-Sky - already in the fray. With Reliance and BPCL also interested in the business, India would be a unique market with several operators. Internationally, this is restricted to just one or two players depending on the size of the market.

Latest Reads

DTH focus shifts to ARPU from subscriber numbers

MUMBAI: In the last six months, the direct-to-home (DTH) industry has faced lots of challenges. The industry saw big DTH players consolidate, shutting down of a player and fights between DTH operators and broadcasters.

DTH DTH Operator
Reliance Big TV partners 12,000 India Post offices across Maharashtra & Goa

Reliance Big TV is looking at building its brand under its new parent Pantel Technologies. It has partnered with 12,000 India Post offices across Maharashtra and Goa so consumers can do the initial booking by making a payment of Rs 500 through the outlets.

DTH DTH Operator
DD Free Dish looks at advertising for monetisation

MUMBAI: The government’s own direct-to-home (DTH) platform DD Free Dish has had a good run since launch because of its wide acceptance, especially in the rural areas where the reach of cable is limited and pay TV is expensive. Now, the government is drawing up plans to make money from the platform.

DTH DTH Operator
Videocon d2h delists from NASDAQ, merger with Dish TV likely on 22 March

MUMBAI: Videocon d2h, which is looking at a merger with Indian direct-to-home (DTH) company Dish TV, has announced that it will be delisting from the US bourse NASDAQ. The amalgamation scheme between Dish TV and Videocon d2h is likely to take place on 22 March 2018 after due regulatory approvals...

DTH DTH Operator
DishTV launches 'Aapla Manoranjan' for marathi Viewers

Dish TV, Asia’s largest DTH brand, has partnered with Shemaroo Entertainment Ltd., one of India’s leading filmed entertainment content house to launch Marathi regional value added services for its valued Marathi audience. A 24-hour Marathi service ‘Aapla Manoranjan’ is now available at Channel...

DTH DTH Operator
Tata Sky woos new customers with free Star Sports channels

After Airtel Digital TV cut signals to Star India channels, Tata Sky has played smart and is working towards increasing its subcriber base.

DTH DTH Operator
Airtel Digital TV disconnects Star India channels

MUMBAI: Direct to home (DTH) operator Airtel Digital TV, has temporarily discontinued Star India channels from its subscription packs from 8 March 2018, as it has not been to arrive at mutually acceptable terms with the broadcaster.

DTH DTH Operator
DTH subscriber growth muted in CY-2017

BENGALURU: DAS, especially phases 3 and 4, was supposed to be a great growth opportunity for television direct-to-home (DTH) service providers. Has that been the case? Not if one were to go by data released by the Telecom Regulatory of India (TRAI) and three of the six private DTH players in India...

DTH DTH Services
Videocon d2h re - launches exclusive movie service as Evergreen Classics

Videocon d2h has tied-up with Shemaroo Entertainment to re-launch its d2h Classic Movies service as Evergreen Classics. This VAS Service is available from February 15th on Channel 215 and will be on one month free preview with refreshed line up of classic old Hindi movies till 15th March 2018.

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories