DTH

QYOU Media joins hands with Airtel Digital TV

Airtel Digital TV customers can now consume The Q India’s content.

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/12/20/airtel.jpg?itok=kZwXJtCC

MUMBAI: QYOU Media has announced that it has partnered with Airtel Digital TV, the DTH arm of Bharti Airtel (Airtel), to bring The Q India’s 24/7 linear stream of digital first content to Indian homes. Airtel Digital TV customers can now consume The Q India’s content that has been curated from top creators in the region, as part of their monthly DTH pack.

With the average Indian consumer increasingly watching short-form video content on social media platforms like YouTube and Facebook each month, there is growing opportunity to engage customers with short form content on a regular basis. Airtel Digital TV, which reaches over 14 million homes across India, is bringing The Q India to its platform to leverage this trend. The Q India will be available on channel number#125 on Airtel digital TV and will be broadcast in Hindi.

Bharti Airtel director – DTH and CEO Sunil Taldar said, “We are constantly innovating to add greater value for customers and enhance their TV experience on our platform. We are always working towards bringing new content and relevant programming for our customers. With this partnership with QYOU Media, we aim to bring the growing trend of short form video consumption to homes on their TV.”

With this partnership, The Q India will continue to expand the viewership reach for its premium content coming from India’s leading digital content creators. The Q India is a 24/7 linear service stream of premium curated content that launched in December 2017 and is aimed at Young Indians (20-30 years). The service has established content partnerships that include some of the most watched and influential digital content creators in India. Content featuring The Q India include the popular web-series; Official Chukyagiri, What The Folks and Being Indian as well as curated episodes from leading digital programs in India, including: 101 India, Pocket Aces, Comic Wallah and BLUSH.

The Q India GM and co-founder Sunder Aaron said, “Young Indians have been lacking a general entertainment brand or service that speaks directly to them. Our mission at The Q India is to address this need with a powerfully relevant service proposition that is entirely unique in proposition, programming the best Indian video content from digital creators who are streaming across platforms. We are delighted to join Airtel, and happy that both platform and advertising partners are beginning to recognise the potential The Q India offers them to reach millions of millennial and gen Z digital savvy viewers in their sub base who are now able to enjoy India’s best digital content through The Q India service.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/DD-Free-Dish-Story.jpg?itok=qXFCtN9m
38th DD Free Dish e-auction on 11 February: Key highlights of revised policy

The Prasar Bharati Board on Tuesday gave a green signal to e-auctioning of DTH slots on DD Free Dish.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/11/tata-sky.jpg?itok=2_DzmGLJ
TATA Sky ShortsTV acquires much acclaimed short films from Terribly Tiny Tales

TATA Sky ShortsTV, the world’s only TV channel dedicated to short films, has acquired 18 shorts from Terribly Tiny Tales (TTT).

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/10/india.jpg?itok=VL5LzIy-
IndiaCast issues disconnection notice to Independent TV

MUMBAI: Viacom18 and TV18’s distribution arm IndiaCast has issued a disconnection notice to direct-to-home operator (DTH) Independent TV (Reliance Big TV) over non-payment of subscription fees.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/09/dth.jpg?itok=4FW0v0VC
DTH subscriber growth see-saws in three quarters of 2018

Growth of direct to home (DTH) subscriber base of private players in India was the slowest over the last five years for the nine month period ended 30 September 2018

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/20/games.jpg?itok=VX74TQiM
Hollywood Diaries - Initiative By Airtel Digital TV & One Take Media Co.

Airtel Digital TV, the DTH arm of India’s largest telecommunications provider Bharti Airtel, and One Take Media Co., leading content production and distribution company based in Mumbai, together recently launched Hollywood Diaries- A collection of the finest Hollywood Movies  on Airtel Digital TV...

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/19/tata.jpg?itok=UjmGNjYw
Tata Sky offers 44% discount for new subscribers

As part of a festive offer, direct-to-home (DTH) service provider Tata Sky is offering up to 44 per cent discount for new subscribers in the country.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/19/dishtv.jpg?itok=WZkPTz2q
Dish TV partners MediaKind to upgrade infrastructure

DTH company Dish TV India, in partnership with MediaKind, has strengthened its infrastructure capabilities to enhance the customer TV viewing experience in India.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/dish-tv_1.jpg?itok=ETxh4LmV
Dish TV wins IDC Insights Awards for ‘Excellence in Operations category’

Dish TV India Limited, the world’s largest single-country DTH Company, has bagged the I.C.O.N.I.C IDC Insights Award 2018 for its pioneering initiative ‘Project Phoenix’– a common service CRM for both its brands

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/logo.jpg?itok=trdf0s3E
Sony channels back on Tata Sky after a two-month blackout

All’s well that ends well. A commercial dispute between Sony Pictures Networks India (SPNI) and India’s DTH premier operator Tata Sky has finally been resolved mutually. All Sony channels, which were dropped from the satellite platform, have returned after two-month partial blackout --- much to the...

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories