India leads HDTV boom on DTH in SAARC region

NEW DELHI: India, which had just three true high-definition television (HDTV) channels in 2010, now leads in the South Asian Association for Regional Cooperation (SAARC) region with 50 HDTV channels in Q1 2015.


What's more, the SAARC countries will see a boom for HDTV segment over the next three years.


According to a new research report by Dataxis, the steady increase in HDTV subscribers and the number of HDTV channels in the region, driven by the digitisation drive could lead to robust growth in the segment.


This steady increase in HDTV penetration in the SAARC region is therefore mainly due to India, which accounts for more than 90 per cent of the total HD subscribers in the SAARC countries – Bangladesh, Nepal, Pakistan and Sri Lanka – covered in the report.


The HDTV penetration in India is primarily driven by DTH players, who are aggressively promoting HDTV set top boxes (STBs) in the country. Dataxis report finds that DTH operators in India have seeded about four million STBs in Q1-2015 as compared to less than 0.3 million HD STBs seeded by multi-system-operators (MSOs) during the same period.


HDTV segment, both in terms of HDTV STB penetration and HDTV channels have witnessed steady growth in the last four quarters, with HDTV penetration in the SAARC countries reaching 4.2 million in the quarter ended March 2015, says the new Dataxis report titled “SAARC: HDTV Market Q1-2015.”


Although, MSOs in India had a slow start in seeding HD STBs mainly due to the delay in implementing gross billing, cable operators have begun pushing HD STBs to customers in metros and other Phase II cities where gross billing is in place. HD STB seeding by MSOs is expected to gain traction by the fourth quarter of 2015.


“DTH players are expected to lead the HDTV penetration in India for the next couple of years, however, MSOs are also expected to come on board as the demand for HDTV and UHD content is on the rise in the Phase II cities where cable TV dominates the Pay-TV market,” said Dataxis media analyst Sreeja VN.

Latest Reads

Three new TV channels join DD FreeDish bouquet; 24 get extension

Doordarshan earned a sum of Rs 1293 million (Rs 129 crore ) by sale of three new slots and extension of the licence of another 24 on the 31st auction of its free-to-air direct-to-home platform FreeDish on 20 and 21 October.

DTH DTH Operator
DishTV launches Kids Active in partnership with Shemaroo

Value added services has been a focus area, a clear differentiator and an integral part of our offering. By not leaving any stone unturned in order to provide a wide range of content and services to its subscribers, DishTV Asia’s largest DTH brand has partnered with Shemaroo, one of India’s leading...

DTH DTH Operator
DishTV takes total HD channel count to 55; adds regional HD channels

Catering to the demand of regional viewers and bringing them under the High Definition umbrella, DishTV, Asia’s largest DTH service provider, has added four new regional HD channels to its HD offerings. With addition of these channels, DishTV encourages regional language subscribers to opt for HD...

DTH DTH Operator
Pay and play multi-genre Music+ on Tata Sky

DTH player Tata Sky launched the "nation's first service with four music genres on a pay TV platform" in Mumbai on Wednesday. Christened 'Music+', it has been launched in partnership with digital entertainment company Hungama.

DTH DTH Operator
DD FreeDish to roll out call centre

It’s getting customer-focused. Almost as if inspired by the services provided by the private DTH providers such as Tata Sky, DishTV, Videcon d2h, Airtel Digtial TV, and Sun Direct, the Doordarshan-promoted free TV provider DD FreeDish is getting set to launch its call centre facility.

DTH DTH Operator
DD FreeDish e-auction put off due to technical errors

In probably what is a first, DD FreeDish’s e-auction was scrapped yesterday. The reason: technical glitches on the site of the auctioneer C1 India Pvt Ltd.

DTH DTH Operator
DTH players roll out festival offers

MUMBAI: Brands are bursting Diwali offers. As the festive season draws closer, all the D2H players, one after the other, are extending lucrative offers to consumers to buy their products and subscribe to their service. Tata Sky had run a promotional offer between 8 and 21 August on its tenth...

DTH DTH Operator
DishTV, Shemaroo tie up for 'Comedy Active'

DishTV is all set to expand its bouquet of value added services (VAS). DishTV has partnered with Comedywalas, a division of Shemaroo Entertainment, to launch a new service called ‘Comedy Active’.

DTH DTH Operator
'Love Cinema Live Cinema' with Tata Sky's new service

If you are a passionate movie-lover but miss screenings or are closely related to some aspect of filmmaking which only few are privy to, you need not worry at all as Tata Sky has brought in a solution. After brainstorming for a year, the DTH player has launched a first-of-its-kind service in...

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories