Gemporia TV hops on to Tata Sky platform

MUMBAI: India’s live jewellery shopping channel Gemporia TV has hopped on to the Tata Sky direct to home (DTH) platform.

The channel will be available on channel no. 155 in Tata Sky.

It may be recalled that Indiantelevision.com had reported earlier this month that the channel was eyeing revenue of Rs 60 - 100 crore by the end of 2016 and was looking at expanding its presence in the market by launching on Tata Sky. The shopping platform has been available on other DTH operators like Dish TV and Videocon d2h since September 2015.

With a market presence of 11 years in the UK, the channel has seen a rapid growth in the overall jewellery retail, and claims to achieve almost eight per cent market share of all hallmarked jewellery sold in the UK. The platform also claims to sell over nine million pieces worldwide all through e-commerce and television.

Gemporia TV co-founder Manuj Goyal said, “In India, we bring you these exquisite pieces, directly from our factories to your home, eliminating all middlemen, bringing the costs lower and at direct-to-home prices. We are enlivened with Gemporia’s expanded audience base of over 50 million homes with the launch on Tata Sky, one of the leading DTH providers in India. Our intention is to be available across DTH platforms and gradually move our presence on cable.”

He further added, “Our product size is constantly increasing to fit the business needs. The jewellery ranges from earrings to necklaces to charms to rings for women and men, in multiple styles. Our average item value has been Rs 4216. For Sterling Silver jewellery, our sweet spot is Rs 999. For Gold Jewellery, we have seen maximum sales in Rs 5000 to 8000 pricing category. Rings are currently 50 per cent of our sales, I guess as most retailers find it challenging to stock rings in different sizes. We keep a wide variety of gemstone jewellery - Rubies, Emeralds, Sapphires, Tanzanites, Pearls, Topaz, Opals, Amethyst, Citrines, Garnets, Onyxs, Tourmalines besides Diamonds. Our presence on Tata Sky brings a whole new audience with a completely different demographic. We are excited to see how these numbers will shift.”

Latest Reads

Three new TV channels join DD FreeDish bouquet; 24 get extension

Doordarshan earned a sum of Rs 1293 million (Rs ) by sale of three new slots and extension of the licence of another 24 on the 31st auction of its free-to-air direct-to-home platform FreeDish on 20 and 21 October.

DTH DTH Operator
DishTV launches Kids Active in partnership with Shemaroo

Value added services has been a focus area, a clear differentiator and an integral part of our offering. By not leaving any stone unturned in order to provide a wide range of content and services to its subscribers, DishTV Asia’s largest DTH brand has partnered with Shemaroo, one of India’s leading...

DTH DTH Operator
DishTV takes total HD channel count to 55; adds regional HD channels

Catering to the demand of regional viewers and bringing them under the High Definition umbrella, DishTV, Asia’s largest DTH service provider, has added four new regional HD channels to its HD offerings. With addition of these channels, DishTV encourages regional language subscribers to opt for HD...

DTH DTH Operator
Pay and play multi-genre Music+ on Tata Sky

DTH player Tata Sky launched the "nation's first service with four music genres on a pay TV platform" in Mumbai on Wednesday. Christened 'Music+', it has been launched in partnership with digital entertainment company Hungama.

DTH DTH Operator
DD FreeDish to roll out call centre

It’s getting customer-focused. Almost as if inspired by the services provided by the private DTH providers such as Tata Sky, DishTV, Videcon d2h, Airtel Digtial TV, and Sun Direct, the Doordarshan-promoted free TV provider DD FreeDish is getting set to launch its call centre facility.

DTH DTH Operator
DD FreeDish e-auction put off due to technical errors

In probably what is a first, DD FreeDish’s e-auction was scrapped yesterday. The reason: technical glitches on the site of the auctioneer C1 India Pvt Ltd.

DTH DTH Operator
DTH players roll out festival offers

MUMBAI: Brands are bursting Diwali offers. As the festive season draws closer, all the D2H players, one after the other, are extending lucrative offers to consumers to buy their products and subscribe to their service. Tata Sky had run a promotional offer between 8 and 21 August on its tenth...

DTH DTH Operator
DishTV, Shemaroo tie up for 'Comedy Active'

DishTV is all set to expand its bouquet of value added services (VAS). DishTV has partnered with Comedywalas, a division of Shemaroo Entertainment, to launch a new service called ‘Comedy Active’.

DTH DTH Operator
'Love Cinema Live Cinema' with Tata Sky's new service

If you are a passionate movie-lover but miss screenings or are closely related to some aspect of filmmaking which only few are privy to, you need not worry at all as Tata Sky has brought in a solution. After brainstorming for a year, the DTH player has launched a first-of-its-kind service in...

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories