DTH

DTH subscriber growth on upswing in first quarter?

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/08/30/airtel-dish-800x800.jpg?itok=bKMcCvwh

BENGALURU: Is the DTH subscriber growth in the first quarter of fiscal 2017 (Q1-18, quarter ended 30 June 2017, current quarter) on an upswing?  Of the six private players in the Indian DTH ecosystem, three are publically listed and their numbers are available in the public domain. Two players, Airtel DTH and Dish TV, have indicated a quarter-on-quarter growth in number of subscriber additions. Telecom Regulatory Authority of India (TRAI) has yet to release subscription numbers for Q1-18.

Airtel has indicated subscriber additions of 0.499 million for Q1-18 as compared to 0.228 million for the previous quarter (quarter ended 31 March 2017, Q4-17, previous quarter). Dish TV reported adding 0.186 million subscribers as compared to an estimated 0.165 million additions for the previous quarter.

The third player ? Videocon d2h reported adding 0.13 million subscribers in Q1-18 as compared to the slightly higher 0.14 million for Q4-17. It may be noted that subscriber numbers are generally rounded off by the players in their reports, in some case to an extent of 10,000. Also, the sum of the net subscriber additions per quarter may not be equal to the overall subscribers reported as added in a fiscal by the companies because of subscriber churn and rounding off.

Please refer to the figure below:

public://F1_18.jpg

As reported by us earlier, despite the sunset date for DAS IV having passed, the DTH industry had not been able to leverage the opportunity that it presented. Financial results of  Airtel Digital TV (Airtel DTH), Dish TV, and Videocon DTH show poor subscriber adds in the quarter ended 31 March 2017 (fourth quarter, Q4-17). As a matter of fact, subscriber additions in Q4-17 was the lowest that the three Indian major operators reported in a quarter for the financial year ended 31 March 2017 (FY-17). The combined subscribers for all the three players grew 8.33 percent to 41.23 million in FY-17 from 38.06 million in FY-16. In FY-16, the three players had added about 65 percent more subscribers in absolute numbers at 4.93 million as compared to the 3.81 million added in FY-17.

The DTH industry witnessed a slowdown in subscriber growth even in fiscal 2016. Combined subscriber additions of the three pay-direct to home operators in India for the annual period ended 31 March 2016 (FY-16) vis-?-vis the previous year (FY-15) grew by 14.8 percent.  This subscriber growth rate was however was much lower than the growth that these entities had in FY-15 at 24.7 percent as compared to FY-14.

The current DTH scenario in India

Dish TV is at present the largest private DTH player in the country in terms of number of subscribers. The three players ? Airtel DTH, Dish TV and Videocon d2h represent about 60 to 65 percent marketshare of the pay-TV DTH industry subscribers. The other three players are Tata Sky, Sun Direct and Big TV. Please refer to the figure below for the estimated subscriber marketshare of the private pay-TV players.

public://F2_9.jpg

The government?s FreeDish DTH service is the largest DTH player by far in terms of subscribers with an estimated 22million or 2.2 crore subscribers in 2016 as per the KPMG-FICCI Indian Media and Entertainment Industry Report 2017 (KPMG-FICCI M&E Report 2017) titled Media for the Masse: The Future Unfolds. It must however be noted that an exact number for registered or active subscribers is not available since this is a free DTH service. Also, the proposed merger of Videocon d2h with Dish TV will create the largest private television carriage player in India and quite likely the second largest in the world, be it cable, internet television or DTH or any other.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/06/d2h.jpg?itok=a35aORVX
Brand D2H brings a new perspective, introduces 'Alag Hi View' campaign for the festive season

New Delhi: Dish TV India Limited, the world’s largest single-country DTH Company, launched a new brand campaign for its D2H brand titled ‘Alag Hi View’ for the forthcoming festive season. The campaign aims to highlight the younger, innovative avatar of D2H brand, bringing out its technologically...

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/05/d2h.jpg?itok=yhtTbt5r
Brand D2H brings a new perspective, introduces ‘Alag Hi View’ campaign for the festive season

Dish TV India Limited, the world’s largest single-country DTH Company, launched a new brand campaign for its D2H brand titled ‘Alag Hi View’ for the forthcoming festive season.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/01/dish-tv.jpg?itok=yiaAGJis
Dish TV aims to launch OTT service, hybrid box this quarter

It may be the oldest player but it's mind is as young as you can imagine. With The JioGigaFiber launch, cable and DTH operators are moderating their offerings, distribution strategy as much as possible. Dish TV, the largest DTH player in India is about to offer OTT service and Hybrid box soon.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/26/airtel.jpg?itok=43Qklobh
Airtel Digital TV numbers improve as parent company numbers fall again

The Sunil Mittal-led Indian telecom major with operations in 16 countries, Bharti Airtel Ltd (Airtel) reported a year on year (y-o-y) drop in numbers for the quarter ended 30 September 2018 (Q2 2019, period or quarter under review) as compared to the corresponding year ago quarter (Q2 2018).

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/25/dishtv.jpg?itok=cCDdC4HF
Dish TV encores profits in 2nd quarter post merger, proposes maiden dividend of 50%

Indian direct to home (DTH) behemoth Dish TV India Ltd (Dish TV) reported profit after tax (PAT) of Rs 19.7 crore for the quarter ended 30 September 2018

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/tatasky.jpg?itok=Y2sZ5wSo
Tata Sky to launch Telugu and Tamil cinema

Tata Sky recently launched value-added services - Tata Sky Telugu Cinema and Tata Sky Tamil Cinema, priced at Rs 45 per month. The ad-free services are affordable by people of all age groups, geographical and socio-economic boundaries.

DTH DTH Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/ranveer.jpg?itok=W_RO0Yw7
Dish TV appoints Ranveer Singh ahead of festive season

DTH operator Dish TV has launched its new campaign with Bollywood superstar Ranveer Singh as its ambassador.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/05/airtel.jpg?itok=zSxIZGYW
DTH subscriber growth slow in first half of 2018

Growth of direct to home (DTH) subscriber base of private players in India was the slowest in five half-years for the half year ended 30 June 2018 (HY 2018, half year under review) as per Telecom Regulatory Authority of India (TRAI).

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/04/dishtv.jpg?itok=Z1OZlGPa
DishTV launches ‘Thriller Active’ service on both platforms

Dish TV India Limited, world’s largest single-country DTH Company, is delighted to introduce a never heard before value added service-

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories