DTH

DTH subscriber addition disappointing in calendar 2016

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/07/05/DISHTV%20AND%20AIRTEL_0.jpg?itok=VRjkGD43

BENGALURU: The carriage industry -- more specifically the direct-to-home or DTH industry -- has had a disappointing calendar year 2016 (CY-16) going by data provided by the Telecom Regulatory Authority of India (TRAI) in the first edition of its Yearly Performance Indicator Report of the Indian Telecom Sector for  2016 (IR-2016). This was mentioned by indiantelevision.com earlier after some players declared their results for fiscal and fourth quarter ended 31 March 2017. (FY-17 and Q4-17).

Substantiating our findings, the TRAI report says that in CY-16 the registered DTH subscriber base grew only 14.45 percent from 84.8 million in CY-15 to 97.05 million in CY-16. A further downside was that the active subscriber base grew just 11.91 percent to 62.65 million in CY-16 from 55.98 million in CY-15. In absolute numbers this means that a little more than half (54.45 percent) of the registered suppliers (12.25million) added were active suppliers (6.67 million).

The DTH industry had expected to grab a substantial percentage of the analogue cable subscribers from DAS Phase IV, – the sunset date for which had been extended by the government to 31 March 2017 from the earlier date of 31 December 2017.

Please refer to the figure below for the market share of the six private pay DTH players in India. According to TRAI data, these three players had a 68 percent share of the private DTH market. Besides the six private pay DTH players, Doordarshan’s (DD) FreeDish DTH service  is a major player and is the largest DTH player by far in terms of subscribers with an estimated 15 million or 1.5 crore subscribers in 2015 as per the KPMG-FICCI Indian Media and Entertainment Industry Report 2016 (KPMG-FICCI M&E Report 2016) titled The Future: Now streaming. It must however be noted that an exact number for registered or active subscribers is not available even with DD, since this is a free DTH service.

public://1111111111111111.jpg

Of the 6.67 million active DTH subscribers added by the industry, 4.65 million (69.72 percent) were added by three major DTH players whose information is available in the public domain. They are Bharti Airtel’s digital TV services or Airtel DTH, Dish TV and Videocon DTH.

DAS was a huge opportunity for all the players in the television carriage ecosystem – in phase IV alone, this meant about 42 million analogue cable television homes. It is quite obvious from TRAI data that the industry has failed to do so. The DTH players could capitalize on just about 16 percent of this opportunity. And despite the extension of the sunset date to 31 March, 2017, DTH subscriber growth has slowed down even further, if one were to go by the subscribers added by the three big players mentioned above in the fourth financial quarter (1 January 2017 to 31 March 2017) – the three added a shade above half a million subscribers combined in Q4-17. Please refer to the figure below for the subscriber addition data by the three major players.

public://22222222222222222222222.jpg

In FY-16 (year ended 31 March 2016) , the three players had added about 65 percent more subscribers in absolute numbers at 4.93 million as compared to the 3.81 million added in FY-17 (year ended 31 March 2017).The DTH industry witnessed a slowdown in subscriber growth even in the previous financial year. Combined subscriber additions for the annual period ended 31 March 2016 (FY-16) vis-à-vis the previous year (FY-15) grew by 14.8 percent of the three pay-direct to home operators in India.  This subscriber growth rate was however a little less than half that these entities had in FY-15 at 24.7 percent as compared to FY-14.

Also Read :

DTH subscriber growth slows down even further

Active DTH subscriber growth subdued in Oct-Dec'16 quarter

The growth of DTH in India

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/13/kalanithi-maran-%281%29.jpg?itok=aSSe1zix
Sun Direct adds Sun NXT free with DTH subscription

MUMBAI: Sun Direct is finding ways to hold on to its subscriber base amidst the hordes of consolidation and shutdowns happening in the industry. Strengthening its hold in the South, which forms the largest chunk of its territory, it has announced a free membership of its video-on-demand (VOD)...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/12/dth.jpg?itok=EqUIq3BD
Dish TV re-evaluating Videocon d2h merger

MUMBAI: The Dish TV-Videocon d2h merger had reached the final stage with the Ministry of Information and Broadcasting (MIB) giving it the green signal. Then, suddenly on 22 December, Dish TV announced that the union would be delayed beyond 27 December 2017 citing technical reasons. Now those...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/10/Tata_Sky-Irdeto.jpg?itok=Lb7nEOcq
Tata Sky partners Irdeto to secure content

MUMBAI: Tata Sky has signed a deal with Irdeto to ensure the safety of the DTH operator's content relayed to any device across its satellite and over-the-top (OTT) platforms. The company will be implementing Irdeto’s Cloaked CA and middleware technologies for better customer experience.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/09/sun.jpg?itok=VhlgyqGe
Sun Direct may add 20 HD, 100 SD channels

Sun Direct, the DTH service from Sun Network, is likely to add 20 new high definition (HD) and 100 new standard definition (SD) channels and has been allocated 144 MHz of spectrum on the recently launched Measat-3B satellite.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/30/tata-sky_0.jpg?itok=4XXIn0LI
The party continues on Tata Sky Mobile app

The Tata Sky Mobile App streamed every pulsating beat spinning out from the turntables of the EDM scene’s biggest stars to smartphones around the country, as the second day of the Ola Sunburn Festival 2017 turned the volume up on the year’s biggest party.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/29/dth.jpg?itok=HBpsrx9Z
DTH subscriber growth down in second quarter

BENGALURU: The carriage industry and more specifically the direct to home or DTH industry had a disappointing fiscal year 2017 (FY-17, year ended 31 March 2017) in terms of subscriber growth. Going by the subscriber numbers data of the six private DTH players in India provided by the Telecom...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/27/tata-sky.jpg?itok=9cIwrdhe
Tata Sky ties up with Ola Sunburn Festival 2017 to bring the biggest EDM extravaganza to small screens

MUMBAI: Tata Sky, India’s leading content distribution platform, tied up with Ola Sunburn Festival 2017, one of the largest music festivals in the world, to bring its eclectic mix of music, entertainment, experiences, celebration and lifestyle straight to the small screens. Apart from live...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/23/tax.jpg?itok=8K08uQQj
Punjab govt to levy entertainment tax on cable, DTH

MUMBAI: The Punjab government is cracking down on errant cable ops by getting them to be accountable. It has added entertainment tax to cable and DTH connections. All local gram panchayats and state bodies will collect Rs 5 per month on a DTH connection and Rs 2 a month on cable TV from operators...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/23/dth.jpg?itok=86sqLCxq
Dish TV-Videocon d2h merger date postponed

MUMBAI: The official date for the amalgamation of Videocon d2h into Dish TV has been moved ahead from the earlier decided 27 December 2017.

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories