DTH subs in Jharkhand, West Bengal, J&K jump manifold with DAS Phase III

MUMBAI: As a result of being the major beneficiaries of cable television digitisation in the country, direct to home (DTH) operators in January have seen an increase of 62 per cent in their subscriber base, with states like Jharkhand, West Bengal and Jammu & Kashmir being the major contributors as per Chrome Data Analytics & Media.

While Jharkhand’s DTH subscriber base jumped to 54 per cent in January from a meagre one per cent; in West Bengal, where there was almost nil DTH penetration, a jump to 42 per cent has been seen. Jammu & Kashmir, on the other hand, upped its DTH subscriber base from 22 per cent to 61 per cent post the Digital Addressable System (DAS) Phase III deadline of 31 December, 2015.

Bihar followed next with a 32 per cent jump in DTH subscriber base. The state’s 13 per cent DTH penetration has now has increased to 45 per cent.

With a 31 per cent jump in subscriber base, Gujarat’s DTH penetration now stands at 34 per cent, while Chhastisgarh registered a hike of 22 per cent and achieved 39 per cent DTH penetration in January.

Karnataka’s DTH subscriber base saw an increase of 12 per cent with the state achieving 21 per cent DTH penetration. While Goa saw a 11 per cent jump at 21 per cent. 

With an increase ranging from four - 10 per cent, the DTH penetration percentage in other states stood as follows: Uttar Pradesh - 78 per cent, Haryana - 32 per cent, Rajasthan - 41 per cent, Punjab - 22 per cent and Uttrakhand - 45 per cent as per Chrome Data Analytics & Media.

As of 30 June, 2015 there were 78.74 million registered DTH subscribers, of which only 39.74 million were active subscriber being served by six private DTH operators. As of October 2015, the market share of these DTH operators was as follows: Dish TV - 27 per cent, Tata Sky - 20 per cent, Airtel Digital - 19 per cent, Videocon d2h - 16 per cent, Sun Direct - 12 per cent and Big TV - six per cent.

As of 31 December, 2015, while Dish TV’s subscriber base stood at 1.4 crore, Videocon d2h boasted of 1.13 crore subscribers and Airtel Digital TV had 1.11 crore subscribers. The subscriber numbers for Tata Sky, Sun Direct and and Big TV are not known.

Now with the share of DTH subscribers increasing across the country, it will be interesting to note, which operator has benefited the maximum with DAS Phase III. 

What's more, despite the stay by the High Court in five states on the implementation of DAS Phase III due to shortage of set top boxes (STBs), there has been a successful 50 per cent digitisation for phase III across the country according to Chrome.

It may be recalled that earlier this year, Chrome had claimed that post the Phase III deadline of 31 December, 2015, over 70 per cent digitisation had been achieved when analogue signals were completely switched off in various cities. However, the company has now revised its figures in the wake of analog signals being switched on again in various states, which has been stated as the cause for the steep fall in digitisation percentage in a place like Goa.

According to the revised data provided by Chrome, three states namely Andhra Pradesh, Kerala and Punjab have achieved more than 90 per cent digitisation as of January 2016.

Below is the percentage of digitisation achieved by Indian states in descending order:

Andhra Pradesh - 94 per cent

Kerala - 93.5 per cent

Punjab - 90 per cent

Uttar Pradesh - 89.2 per cent

Bihar - 68.4 per cent

Haryana - 66.7 per cent

Goa - 64.9 per cent

Rajasthan - 64.2 per cent

Jammu & Kashmir - 61.2 per cent

West Bengal - 60 per cent

Jharkhand - 59.5 per cent

Chhattisgarh - 56.2 per cent

Uttarakhand - 53.4 per cent

Karnataka - 51.8 per cent

Gujarat - 51.6 per cent

Latest Reads

Three new TV channels join DD FreeDish bouquet; 24 get extension

Doordarshan earned a sum of Rs 1293 million (Rs 129 crore ) by sale of three new slots and extension of the licence of another 24 on the 31st auction of its free-to-air direct-to-home platform FreeDish on 20 and 21 October.

DTH DTH Operator
DishTV launches Kids Active in partnership with Shemaroo

Value added services has been a focus area, a clear differentiator and an integral part of our offering. By not leaving any stone unturned in order to provide a wide range of content and services to its subscribers, DishTV Asia’s largest DTH brand has partnered with Shemaroo, one of India’s leading...

DTH DTH Operator
DishTV takes total HD channel count to 55; adds regional HD channels

Catering to the demand of regional viewers and bringing them under the High Definition umbrella, DishTV, Asia’s largest DTH service provider, has added four new regional HD channels to its HD offerings. With addition of these channels, DishTV encourages regional language subscribers to opt for HD...

DTH DTH Operator
Pay and play multi-genre Music+ on Tata Sky

DTH player Tata Sky launched the "nation's first service with four music genres on a pay TV platform" in Mumbai on Wednesday. Christened 'Music+', it has been launched in partnership with digital entertainment company Hungama.

DTH DTH Operator
DD FreeDish to roll out call centre

It’s getting customer-focused. Almost as if inspired by the services provided by the private DTH providers such as Tata Sky, DishTV, Videcon d2h, Airtel Digtial TV, and Sun Direct, the Doordarshan-promoted free TV provider DD FreeDish is getting set to launch its call centre facility.

DTH DTH Operator
DD FreeDish e-auction put off due to technical errors

In probably what is a first, DD FreeDish’s e-auction was scrapped yesterday. The reason: technical glitches on the site of the auctioneer C1 India Pvt Ltd.

DTH DTH Operator
DTH players roll out festival offers

MUMBAI: Brands are bursting Diwali offers. As the festive season draws closer, all the D2H players, one after the other, are extending lucrative offers to consumers to buy their products and subscribe to their service. Tata Sky had run a promotional offer between 8 and 21 August on its tenth...

DTH DTH Operator
DishTV, Shemaroo tie up for 'Comedy Active'

DishTV is all set to expand its bouquet of value added services (VAS). DishTV has partnered with Comedywalas, a division of Shemaroo Entertainment, to launch a new service called ‘Comedy Active’.

DTH DTH Operator
'Love Cinema Live Cinema' with Tata Sky's new service

If you are a passionate movie-lover but miss screenings or are closely related to some aspect of filmmaking which only few are privy to, you need not worry at all as Tata Sky has brought in a solution. After brainstorming for a year, the DTH player has launched a first-of-its-kind service in...

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories