DTH

DTH ops latch onto the FIFA juggernaut

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/dth-images/2014/06/12/dish_tata_airtel_zing_videcon_1.jpg?itok=pqvzZDfi

MUMBAI: The world is in the grip of football fever and India isn’t far behind, though it is traditionally a cricket-crazy country where an Indian Premiere League would score any day higher than a FIFA in terms of fan frenzy.

As aficionados prepare to settle down in front of the idiot box, popcorn and coke in tow, DTH operators are doing all they can to woo customers with special services and what not during the World Cup.

A strategy adopted by almost all DTH operators is to offer Sony Six free for the entire duration of FIFA to all new subscribers taking a connection between June and the FIFA finale. While Tata Sky, Sun Direct and Airtel DTH are offering the channel free-of-charge to all their new subscribers, Dish TV is offering it only to its new subscribers and also to Zing subscribers. “FIFA viewing pockets are West Bengal, Odisha, Kerala and urban cities. So when compared to cricket, it isn’t as big an event in India,” says Dish TV CEO RC Venkateish.

Additionally, Tata Sky and Videocon d2h have timed the launch of two of their services to coincide with the beginning of FIFA. Tata Sky has launched its TV Everywhere application for desktops and laptops, which was hitherto only available on Android and iOS smartphones. Furthermore, Sony Six is the new addition to the list of channels available on the app that would be available to subscribers at the same cost of Rs 60 per month. Tata Sky COO Vikram Mehra says, “The service launch has been timed just before the football World Cup to ensure that the home laptop doubles as the second TV at home, thus allowing youngsters to watch late night football matches on their laptops and headphones without disturbing their entire family.”

Whereas, Videocon d2h has recently launched its earphone service through which, viewers can connect to radio frequency remotes and watch TV. “We have been working on this proposition for our consumers for quite some time. As per extensive research done by us, the typical Indian male consumer likes to watch content late night. Mostly consumption is of sports and movies. Given that in a typical Indian household, television is in the bedroom, volume becomes an issue. With a huge following for the World Cup in India and its late night timing, it coincided well with our plans,” says Videocon d2h CEO Anil Khera. Special product offerings will be provided for headphone remote-enabled set top boxes.

Even Sun Direct’s existing customers, who take a recharge of six months or more, can watch Sony Six free during the FIFA period. Those who don’t have Sony Six in their packs can avail the FIFA add-on for a special price of Rs 39 for the duration of the World Cup or buy Sony Six at Rs 30 per month. A mix of above the line (ATL), below the line (BTL), digital and PR activities have been planned close to the beginning of the World Cup. ATL is through radio, TV and focus on Kerala; BTL is through posters, leaflets and wobblers; while other activities are through SMS, OBD and blogs. The operator has already received nearly 40,000 requests for Sony Six.

Dish TV and its second brand Zing are banking not just on Sony Six but also on Sony Aath which will be providing commentary in Bangla. Says Dish TV VP marketing Anjali Malhotra, ''Zing caters to a larger language customer base. Sony Aath is already available in all base packs of Zing as well on Dish TV in the north. With Sony Six available to consumers free of any extra fee during FIFA, it will help people buy Zing and watch it.''

The operator has also rolled out an intense marketing campaign across West Bengal involving print, outdoor and radio mediums.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/videocon.jpg?itok=swxXP8-p
Videocon d2h re - launches exclusive movie service as Evergreen Classics

Videocon d2h has tied-up with Shemaroo Entertainment to re-launch its d2h Classic Movies service as Evergreen Classics. This VAS Service is available from February 15th on Channel 215 and will be on one month free preview with refreshed line up of classic old Hindi movies till 15th March 2018.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/13/saurabh.jpg?itok=HPl718lA
Despite lower ARPU, Videocon d2h posts higher Q3 profit

BENGALURU: The Saurabh Dhoot-led Indian DTH player Videocon d2h reported profit after tax (PAT) at Rs 30.85 crore for the quarter ended 31 December 2017 (Q3 2018, quarter under review). The company had reported PAT of Rs 16.78 crore for the immediate trailing quarter Q2 2018 and PAT of Rs 21.77...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/12/sharlton.jpg?itok=Ce9_9hVf
Sharlton Menezes joins Tata Sky as head of digital content

Sharlton Menezes has joined DTH operator Tata Sky as head of content for digital. Based in Mumbai, Menezes, who took up the role last month, is reporting to Tata Sky’s chief content officer Arun Unni.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/07/jawahar.jpg?itok=6jooCi-p
Dish TV-Videocon d2h deal on course

After a few hiccups, the merger deal between direct-to-home (DTH) operators Dish TV and Videocon d2h is on course again.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/07/jaw_0.jpg?itok=jjG9mroe
Sluggish rural consumption, distribution expenses pull down Dish TV’s Q3 numbers

BENGALURU: A recovered but not fully-up-to-speed rural sector and higher selling and distribution expenses during festival time led to Indian direct-to-home (DTH) major Dish TV India Ltd (Dish TV) reporting lower numbers for the quarter ended 31 December 2017 (Q3 2018, the quarter under review) as...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/06/penta.jpg?itok=GbxWp9Yb
Will clear bills of broadcasters in 4 weeks: Pantel

After acquiring the direct-to-home (DTH) business of Reliance Communications, Pantel Technologies (Pantel) has told the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) that it will settle the claims of all the broadcasters within four weeks.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/Airtel-Bharti%20Airtel.jpg?itok=qLvZqtId
Airtel to transfer 25% stake in DTH arm to Nettle

According to a BSE filing, Bharti Airtel will transfer its 25 per cent stake in DTH arm Bharti Telemedia to wholly owned subsidiary Nettle Infrastructure Investments.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/gopal.jpg?itok=zJ83LH-Y
Airtel Digital TV revenue, PAT and EBITDA up in Q3 2018

MUMBAI: Bharti Airtel’s DTH arm Airtel Digital TV has seen a 10.4 per cent revenue growth in the quarter ending 31 December 2017 (Q3-2018) compared with Q3 2017 (y-o-y). Earnings before interest, taxes, depreciation and amortisation (EBITDA) grew by 22 per cent y-o-y in Q3 2018. Airtel DTH’s...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/13/kalanithi-maran-%281%29.jpg?itok=aSSe1zix
Sun Direct adds Sun NXT free with DTH subscription

MUMBAI: Sun Direct is finding ways to hold on to its subscriber base amidst the hordes of consolidation and shutdowns happening in the industry. Strengthening its hold in the South, which forms the largest chunk of its territory, it has announced a free membership of its video-on-demand (VOD)...

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories