DishTV, Shemaroo tie up for 'Comedy Active'

MUMBAI: DishTV is all set to expand its bouquet of value added services (VAS). DishTV has partnered with Comedywalas, a division of Shemaroo Entertainment, to launch a new service called ‘Comedy Active’.

Comedy Active Service, that aims to take the comedy quotient a notch higher, will connect the subscribers to all genres of comedy ranging from comic shows and gags, on the DishTV platform. Comedy Active offers original content, created especially for this service along with the best of classic comedy television shows like ‘Nukkad’, ‘Ye Jo Hai Zindagi’, and ‘Zabaan Sambhalke’. Segmented in two parts, Comedy Active will air content in the form of ‘Classic comedy shows’ and introduced ‘short format comedy shows’.

Comedy Active Service will be packaged as a 24X7 ad free service which will showcase comedy programs throughout the day. Subscribers will get an opportunity to view some of the most classic comedy shows, Bollywood repurposed shows, Spoofs, Gags, Hidden camera pranks and Stand-up comedy, and be delighted by pure light hearted entertainment.

DishTV chief executive officer Arun Kapoor said, “We have always taken the lead in enhancing the value proposition and provide the best in entertainment to our subscribers. Laughter is infectious as it binds people together and brings happiness. While there are a lot of channels for a variety of entertainment, there are hardly any that offers uninterrupted content for Comedy. Comedy Active service will provide a single destination for comedy catering to all age groups of viewers at a time convenient to them."

Shemaroo Entertainment director Hiren Gada said “There is lack of good comedy content on television platform. Hence, consumers depend on other platforms."

DishTV is providing free preview of Comedy Active to its subscribers till 12 October after which DishTV subscribers can avail the service at an introductory price of Rs 39 per month.

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