Dish TV & Shemaroo get religious; launch Bhakti Active

MUMBAI: After launching a special Gujarati VOD pack, both the Jawahar Goel – headed Dish TV India, Asia’s largest DTH brand, and Shemaroo Entertainment are back once again in yet another move to expand the operator’s gradient of value added services (VAS) with the launch a new premium service called “Bhakti Active.”

The Bhakti Active service will cater to the needs of consumers and viewers who enjoy mythological and religious content. It will air live aartis, bhajans, shlokas and documentaries throughout the day. The respective programmes on the Bhakti Active service will be lined up based upon the Hindu calendar and festivals.

Bhakti Active is a premium religious ad free subscription based service and is being launched for trials and previewing till 31 August, following which it will carry a price tag of Rs 30 a month.
This religious service will be available on channel number 755 on DishTV & Zing. Customers can easily activate this service by giving a missed call on 18002700371.

Speaking on the launch, Arun Kumar Kapoor, Chief Executive Officer, DishTV said: ““Being a pioneer and a market leader in the DTH industry, DishTV stands for quality and commitment. It has always lived up to its promise of providing maximum width and depth of content to its consumers. We have always taken the lead in enhancing the value proposition and provide the best in entertainment to our subscribers. We are happy to announce our partnership with Shemaroo to launch the Bhakti Active Service on our platform. This move reiterates our commitment to augment the TV viewing experience for our viewers.”

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