DTH

ZEE Media hands creative mandate to Liqvd Asia for 8 new channels

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MUMBAI: Marketing communications agency Liqvd Asia has won the creative mandate for most of Zee Media's (ZMCL) channels that include its eight new channels like Zee News, WION etc. 

This was a multi-agency pitch and was conducted over a period of two months.

The mandate for the agency is to manage the integrated creative mandate for eight of 14 channels including Zee News and WION.

ZMCL vice president Mehraj Dube says, “With our strong focus on enhancing viewers' experience, it is crucial for us to have a powerful brand resonance especially for flagship channels like WION and Zee News. We were looking for new age thinkers and artists and we believe Liqvd Asia have some of those.”

Liqvd Asia managing director Arnab Mitra adds, “We are delighted by this win. This is a huge mandate for us. Zee Media is one of the most revered news brands in the country and to be given the mandate to handle the creative duties for their key channels speaks volumes of our talents and capabilities. In fact it's a first that a brand has gone ahead and hired a primarily digital agency to handle the overall creative mandate for their eight new channels.”

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