DTH

ZEE Media hands creative mandate to Liqvd Asia for 8 new channels

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/09/20/dish.jpg?itok=F_veQGXE

MUMBAI: Marketing communications agency Liqvd Asia has won the creative mandate for most of Zee Media's (ZMCL) channels that include its eight new channels like Zee News, WION etc. 

This was a multi-agency pitch and was conducted over a period of two months.

The mandate for the agency is to manage the integrated creative mandate for eight of 14 channels including Zee News and WION.

ZMCL vice president Mehraj Dube says, “With our strong focus on enhancing viewers' experience, it is crucial for us to have a powerful brand resonance especially for flagship channels like WION and Zee News. We were looking for new age thinkers and artists and we believe Liqvd Asia have some of those.”

Liqvd Asia managing director Arnab Mitra adds, “We are delighted by this win. This is a huge mandate for us. Zee Media is one of the most revered news brands in the country and to be given the mandate to handle the creative duties for their key channels speaks volumes of our talents and capabilities. In fact it's a first that a brand has gone ahead and hired a primarily digital agency to handle the overall creative mandate for their eight new channels.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/tata-sky.jpg?itok=_FQHWOkB
No compromise on Tata Sky when it comes to your choice of entertainment

With an objective to liberate customers from their current confusions, Tata Sky, India’s leading content distribution platform launched its latest campaign, ‘No Compromise’ to explain why it is necessary to choose Tata Sky to fit anindividual’s budget and content needs.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/dishtv.jpg?itok=tc32pwVv
Dish TV India’s ‘All in One Pack’ for Hindi heartland consumers

Catering to the evolving needs of customers, Dish TV India Limited, world’s largest single-country DTH Company is set to galvanise the industry with its new acquisition offers for both its brands.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/airtel.jpg?itok=m8K2KXzC
Airtel Digital TV, Dish TV merger talks on

Sunil Bharti Mittal-led Bharti Airtel is not only scaling up its business in the broadband segment but is also trying to cement its presence in the DTH sector.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/16/Sun_Direct_HD.jpg?itok=X6KfsMAv
Sun Direct introduces long duration regional packs

The popular DTH operator in South India, Sun Direct, has introduced long duration regional packs. According to reports, the newly introduced DPO packs come with a validity of up to six months covering languages Telugu, Tamil, Kannada, Malayalam, Marathi, Bengali and Odia.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/16/Airtel_Digital_TV.jpg?itok=2NoIDfxd
Airtel Digital TV removes network capacity fee

After Telecom Regulatory Authority of India’s (TRAI) tariff order has come into effect, consumers across the country have been complaining about a hike in cable bill. To keep them satisfied, DTH operators are waving off Network Capacity Fee (NCF). Now, Airtel Digital TV has joined the league of...

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/07/cartdrs.jpg?itok=F_2gKjLY
Tata Sky ShortsTV to premiere royal stag barrel select large short films

Tata Sky ShortsTV will start showcasing the Royal Stag Barrel Select Large Short Films (LSF) catalogue on its platform 9th March onwards.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/26/tata-skr.jpg?itok=CKwb_NxA
Tata Sky appoints Anurag Kumar as chief communications officer

Tata Sky, India’s leading content distribution platform has announced the appointment of Anurag Kumar as its Chief CommunicationsOfficer.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/25/DD-Free-Dish-Story.jpg?itok=WCUXd_XF
DD Free Dish e-auction for vacant MPEG4 slots on 27 March

Doordarshan will conduct the 39th e-auction for filling up of vacant MPEG-4 slots of its FTA DTH platform Free Dish w.e.f 27 March 2019.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/25/dd.jpg?itok=U9nv30U9
DD Free Dish e-auction: Reserve price for MPEG4 slots fixed at Rs 5 lakh

After recommencement of DD Free Dish e-auction, Prasar Bharati (PB) recently revealed the result where a total of 40 MPEG2 slots were successfully sold. Now, PB CEO Shashi Shekhar Vempati has revealed that the reserve price for MPEG4 slots e-auction is Rs 5 lakh.

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories