DTH

Brand D2H brings a new perspective, introduces 'Alag Hi View' campaign for the festive season

Announces 100 percent special cashback offer on new SD and HD connections

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/11/06/d2h.jpg?itok=Y6C86j2q

New Delhi: Dish TV India Limited, the world’s largest single-country DTH Company, launched a new brand campaign for its D2H brand titled ‘Alag Hi View’ for the forthcoming festive season. The campaign aims to highlight the younger, innovative avatar of D2H brand, bringing out its technologically advanced offerings & customer centric solutions. With this campaign, D2H is providing variety of offers to customers for the upcoming festive season. Now, new customers can opt for Standard Definition and High-Definition connections with 100 percent special cashback offer that includes a set top box along with a popular recharge pack, starting at just Rs 2100 for SD connection, Rs. 2500 for D2H HD connection and Rs 2600 for HD with RF Remote connections. With the cashback offer, customers can redeem the full offer amount from their D2H payment account for up to 12 months.

The core idea of the TVC is that technology isn’t just simplifying life of our core customer base of young people, it is making them more aware, opening up their minds, and it helped them have a very different point of view. This is the core insight around which the brand platform was built. It captures the mind-set of this audience and the brand’s philosophy in one evocative line -‘Alag Hi View Hai!’

The current TVC highlights how D2H offers something different and how that enables the consumer to have a different point of view either in life or when it comes to watching television. The campaign brings alive the different product / service offerings D2H has in a youthful, vibrant way. 

The new campaign ‘Alag Hi View’ highlights the unique offerings of D2H brand for this festive season. The TVC ‘Alag Hi View’ has a montage of situations with Diwali festival as the backdrop and showcases D2H bringing families and friends together with D2H’s varied offerings. The product window includes D2H’s technologically advanced products such as Smart Remote Mobile App, Radio Frequency Remote and HD STBs. 

Commenting on the new D2H campaign, Mr. Anil Dua, Group CEO – Dish TV India Limited said, “Our D2H brand believes in giving our customers technological advanced solutions to enhance their TV viewing experience. Through this new campaign ‘Alag Hi View’, we would like to highlight the unique customer experience and technological solutions offered by D2H platform in India. D2H is transforming the way we watch television, with its advanced Smart Remote Mobile App, RF Remote, HD STBs and now taking forward our vision of providing customers with a robust and enhanced television viewing experience. Adding to its unique technology solutions is a unique cashback offer this Diwali, with which we wish to light our customer’s TV viewing experience this Diwali.”

Speaking on the new campaign, Mr. Sugato Banerji, Corporate Head – Marketing, D2H brand said, “The hero of the new D2H campaign is our very different Diwali offer. In the process we are also positioning D2H a technology driven brand for the younger tech savvy generation. Today’s gen X is about having a perspective, a view and an opinion. This campaign celebrates this spirit.”

Speaking on the new campaign, Mr. Arko Bose, Group Creative Director, Mullen Lintas Lowe Group - said, “’Alag hi view’ mirrors the thought process of the youth today. They have different perspectives and different ways of doing things, meandering away from the traditional approaches. With television viewing evolving itself in distinct ways using the plank of technology, we feel that the campaign finds a sweet spot in balancing youth-speak and brand philosophy.”

This latest campaign has been conceptualized by Mullen Lintas Lowe Group and is now live across India. 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/ipl.jpg?itok=4W2X8A2z
Tata Sky, Airtel Digital TV offer free Star Sports channels for IPL

In order to cash in on the ongoing Indian Premier League (IPL) fanfare, two DTH operators, Tata Sky and Airtel Digital TV, have decided to provide free access to all matches of 2019. In a message, it was revealed that from 23 March to 19 May Star Sports 1 Hindi, Star Sports 1 Tamil, Star Sports 1...

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/dd.jpg?itok=7b7fvVhk
TRAI tariff order's impact on DD Free Dish's growth

Prasar Bharati run direct-to-home (DTH) platform DD FreeDish’s success is evident from the estimated number of subscribers it boasts of. The free-to-air (FTA) DTH service, experts believe, commands close to 30 million subscribers, which could shoot up post TRAI tariff order’s implementation, the...

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/IPL2.jpg?itok=S7X0mBMn
IPL 2019: Tata Sky, Airtel Digital TV, Dish TV woo consumers with sports packs

Just as the 12th edition of the Indian Premier League (IPL) has launched, DTH operators have come up with special packs that includes Star Sports channels along with a range of channels from other genres.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/tata-sky.jpg?itok=I98su4S_
Tata Sky announces special price slabs for multiple TV connections

Tata Sky has recently announced special price slabs for customers with multiple TV connections. According to reports, the company is considering removing the network capacity fee, service charges and Tata Sky Binge service charge with the primary pack price as part of the new plan.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/tata.jpg?itok=gqRP49dF
Tata Sky launches new set of regional packs

DTH provider, Tata Sky, has now launched another set of regional channel packs - Tata Sky Smart Packs after unveiling a unique Flexi Annual Plan. The new list of smart plans includes 10 Indian languages that starts at Rs 206 per month.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/tata-sky.jpg?itok=_FQHWOkB
No compromise on Tata Sky when it comes to your choice of entertainment

With an objective to liberate customers from their current confusions, Tata Sky, India’s leading content distribution platform launched its latest campaign, ‘No Compromise’ to explain why it is necessary to choose Tata Sky to fit anindividual’s budget and content needs.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/dishtv.jpg?itok=tc32pwVv
Dish TV India’s ‘All in One Pack’ for Hindi heartland consumers

Catering to the evolving needs of customers, Dish TV India Limited, world’s largest single-country DTH Company is set to galvanise the industry with its new acquisition offers for both its brands.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/airtel.jpg?itok=m8K2KXzC
Airtel Digital TV, Dish TV merger talks on

Sunil Bharti Mittal-led Bharti Airtel is not only scaling up its business in the broadband segment but is also trying to cement its presence in the DTH sector.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/16/Sun_Direct_HD.jpg?itok=X6KfsMAv
Sun Direct introduces long duration regional packs

The popular DTH operator in South India, Sun Direct, has introduced long duration regional packs. According to reports, the newly introduced DPO packs come with a validity of up to six months covering languages Telugu, Tamil, Kannada, Malayalam, Marathi, Bengali and Odia.

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories