DTH

Airtel targets Gujarat customers with S-VOD service

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MUMBAI: DTH operators are introducing an increasing number of value added services on their platforms in order to increase consumer delight.

The latest to do so is Airtel Digital TV, the DTH arm (11.7 million subs) of India’s largest telecommunications provider Bharti Airtel. It has partnered with Shemaroo Entertainment, India’s leading entertainment content house, to launch “Relamchhel”– a subscription based video on demand service in Gujarati.

Consumers will be able to access a whole new range of jokes, suvichar and traditional stand-up comedy from Gujarat. The new channel will also feature some riveting stage performances from noted actors like Siddharth Randeria, Ketaki Dave, Feroz Bhagat, Sanjay Goradia and many more and blockbuster Gujarati movies as well. Moreover, this service will also give users access to Shemaroo’s repository of some of the finest theatre performances from Gujarat.

This ad free service is available at a nominal fee of Rs39/month and can be accessed on channel number 588 on Airtel Digital TV. To activate the service, Airtel Digital TV customers will have to give a missed call to 9109454545.

Apart from a whole new range of jokes, suvichar and traditional stand-up comedy from Gujarat, the new channel will also feature some riveting stage performances from noted actors like Siddharth Randeria, Ketaki Dave, Feroz Bhagat, Sanjay Goradia and many more and blockbuster Gujarati movies as well. Moreover, this service will also give users access to Shemaroo’s repository of some of the finest theatre performances from Gujarat.

Says Shemaroo Entertainment directo Hiren Gada: “We are glad to launchRelamchhel – a first ever Gujarati DTH service in the country on a DTH platform like Airtel Digital TV. A complete family entertainer, Relamchhel, is not only first of its kind but also gives our Gujarati theatre artists, a platform to be watched by millions. Regional entertainment is the next big thing in India and we’re happy to offer of a library which we have accumulated over the years and comprises of premium entertainment delivered by top artists of the industry.”

Adds Airtel Digital TV chief marketing officer S. Sriram: “We are delighted to announce the launch of Relamchhel for our Gujarati viewers. Our vision is to bring the most compelling content for viewers across India and adapting to their changing requirements. The launch of this new SVOD service is another concrete step in that direction.”

The ad free service has a sticket price of Rs39 a month and can be accessed on channel number 588 on Airtel Digital TV. To activate the service, Airtel Digital TV customers will have to give a missed call to 9109454545.

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