MUMBAI: Netherland-based Exset has announced the availability of its award winning Digital Monetisation Solution (DMS) for the Television Cable Operators of Uttarakhand.
DMS is a revolutionary all-encompassing service which includes technology at the core, surrounded by localised applications, supported by business alliances delivering the objectives on the TV screens via a low cost Set Top Box (STB). One advantage via DMS - an operator asset has the potential to give the largest thrust to governance in the coming decade.
The Uttarkhand initiative announcement was made at the Press Conference at Dehradun recently. During the Conference, various models which could be adopted by the Cable Operators during the digitization process across Uttarakhand were also shared.
“Keeping in view the digitisation of the Cable Television in this country, we have introduced a unique proposition for the cable operators which will enable them to meet the challenges of digitisation, and also result in positive impact on their revenue stream,” said Exset BV MD and CEO Alex Borland.
“With adoption of DMS, the local cable operators of Uttarakhand will not only witness an increase in their revenues, but will also enable them to further enhance the end customer experience. This way they will be able to retain and satisfy their customers also,” said Exset BV director-business development for strategic markets Hema Suri.
Till recently, the Cable Operators across India were depended on monthly subscription fee for their revenue, which is bound to change with the digitization of television cable industry across the Country. “Once implemented, DMS would enhance the revenue stream for the local cable operators will enhance once they offer more value added services to the end customers. Exset’s solution will enable them to do so by connecting them to the flow of information,” said Exset BV regional director south Asia Pradeep Acharya.
Exset technology has already been adopted by RMEC in Cambodia, Lybid in Ukraine, Koffee Media and is used by one of the world’s largest DTH operators based in Russia.