MUMBAI: CA Media Digital (India) has announced the
appointment of Ashish Joshi as vice president Digital
and business head - Fluence. This appointment is a significant
step towards building out CA Media's vision of being
a strong player in the digital domain. Along with managing
Fluence, Ashish will help incubate and grow various
consumer facing businesses in New Media.
CA Media Digital's first venture, Fluence, is one of
India's leading online influencer networks around celebrities
and brands. Fluence helps celebrities such as Amitabh
Bachchan, Salman Khan and Karisma Kapoor, manage their
digital life which includes; their social media presence,
their digital endorsements, online/mobile monetisation
and equity-linked investments in the digital space.
Fluence also helps brands maximise their impact on audiences,
by utilising the online influence of celebrities and
providing specific demographic and psychographic analytics
of the celebrity fan base highlighting campaign effectiveness.
Joshi will look at further building the business
and establishing new ventures while growing and
driving forward the existing ones
Ashish is a veteran in the music and digital industry
and comes with over a decade of experience in content
acquisition and distribution on various digital platforms
in a B2B and B2C environment. Ashish is also experienced
in running independent business verticals while optimising
them through the implementation of various innovative
ideas. An in-depth knowledge of content, along with
the understanding of various distribution mediums are
his key strengths.
Prior to joining CA Media Digital, he was working with
Dhingana, as VP - Business Development. His earlier
stints include being Head of Digital - Universal Music
India (India and SAARC) and GM at Hungama Digital Media
Entertainment. Ashish holds a Master's Degree in Computer
Software Applications from KJ Somaiya Institute of Management
Studies & Research in India.
In his new role, Ashish will report in to Rishi Negi,
EVP Investee Operations. CA Media, in India is helmed
by Rajesh Kamat, CEO of CA Media, supported by Rishi
Negi, who heads investee operations and Vivek Raicha
who heads the investment arm of the company.
"CA Media Digital is a company focused on building
consumer facing digital businesses. As a first step
CA Media Digital, has launched India's leading Online
Influencer Network around Celebrities and Brands - Fluence.
With Ashish leading the Digital effort, we hope to further
expand and build more such ventures. We welcome him
to the CA Media team and look forward to benefiting
from his talent and experience," said EVP Investee
Operations Rishi Negi on the new appointment.
"I am excited about my new role at CA Media Digital.
CA Media Digital, equipped with the learning's of TCG
(The Chernin Group) has, in a short time , taken great
strides with Fluence , a unique social corridor matrix
that has caught the attention of celebrities and brands
alike and is looking to building more consumer facing
businesses in new media. I look forward to further building
the business and establishing new ventures while growing
and driving forward existing ones," said an enthusiastic