Mumbai: Indegene, a provider of R&D, commercial, and marketing solutions to pharmaceutical and healthcare organisations globally, has announced the launch of IndegeneConnect™ — a cloud-based digital asset production, collaboration, and workflow management platform.
The platform will enable global teams to significantly reduce wasteful creative and design costs arising from duplication, lack of information, and conflicting communication between stakeholders during the digital production lifecycle.
IndegeneConnect™ promises to increase productivity across the existing ecosystem comprising numerous agencies of record (AoR), local agencies, and brand teams that are managed across multiple geographies.
The platform creates a catalytic ecosystem through which a brand or a digital factory can manage all of its creative assets, the entire production workflow including internal and external stakeholders, promote collaboration and sharing, and cut wasteful cost from the budgets, all the while maintaining regulatory and audit compliance.
Indegene president Rajesh Nair said, “Indegene is committed to developing transformational technology and platforms that serve the pharmaceutical and life science industry. IndegeneConnect™ is a revolutionary way to effectively manage digital production at the enterprise level, while significantly empowering local and regional teams. This represents a significant addition to Indegene’s intellectual property portfolio.”