MUMBAI: Cinema TV movie channel, the 24x7 Hindi movie channel from Naaptol, will now be available on Dish TV. Cinema TV CEO Hitesh Sabharwal confirmed the news. The channel broadcasts a classic blend and popular Bollywood movies that offers a unique entertainment perspective to the viewers.
Cinema TV movie channel showcases titles from its vast library, including award winning features, cult favourites, comedies and gripping drama movies.
The USP of Cinema TV is that it follows appointment viewing, which simply put is a scheduled time for different kind of movies for different target audience. The content for the channel is based on research done to gauge the interest of their target audience. They plan to expand across geographies and aim to grow into a multi-channel network.
“We’re seeing a robust demand for movie content channel across various regions of India and in an effort to meet the customers’ needs; Cinema TV was specifically designed for the movie buffs, bringing out high quality catalogue of feature films directly to viewers,” said Cinema TV CEO Hitesh Sabharwal.