MUMBAI: Vdopia has bagged the highest recognition in
the category of 'Video Rich Media' for its campaign
for Audi A3 Sportback at the inaugural SMARTIES APAC
2013 held in Singapore. This mobile and online advertising
space provider was one of the companies which aced the
awards meant to felicitate the work done in the space
of mobile marketing.
Vdopia VP-APAC Preetesh Chouhan commented on the achievement,
"Vdopia has consistently been at the forefront
of mobile advertising solutions, delivering millions
of mobile videos and rich media ad impressions for our
clients. Such recognition, apart from our escalating
market share, consistently propels us to do even better
work and scale bigger heights at the international level."
He further stated, "Creativity plays a pivotal
role at Vdopia. We have a technological advantage and
analytical tools which enable us to get a comprehensive
understanding of audience demographic, their usage,
geo locations and viewing patterns. The insights into
these parameters help us deliver better value for the
brands in executing their mobile campaigns and positioning
their advertisers on the relevant content online."
SMARTIES APAC 2013 recognises innovation, creativity
and leadership in mobile marketing from across the region.
The theme of the event this year was 'Deconstructing
mobile.' The event marked the culmination of the two-day
long Mobile Marketing Association Forum which brought
together over 250 speakers and delegates from across
the Asia Pacific region and the world.
The platform proved to be an ideal space of networking
for leaders from a broad range of industry segments
like FMCG, retail, automobile, ready-to-drink beverages,
telecommunications, and quick-service restaurants and
included representation from companies such as BMW Group,
Coca-Cola, McDonald's, Renren, Unilever, WPP and YouTube