DTH

Tata Sky gets Ciscos Videoscape Video Everywhere solution for multi-screen experience

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MUMBAI: Tata Sky has taken a lead in enhancing consumer experience. The direct to home player has deployed Cisco?s ?Videoscape Video Everywhere? solution, a thin-client user interface application enabling new multi-screen experiences beyond the set-top box.

The DTH player is the first in Asia to deploy this solution. Rolled out first on iOS and soon to be on Android platforms, this live streaming service will be available on many mobile devices such as smartphones and tablets such as iPads.

The ?Videoscape Video Everywhere? solution is a part of Cisco Videoscape Unity, a platform that delivers and monetises a new generation of compelling, differentiated video experiences, which are personalised, synchronised and social. It offers both content management and user interface capabilities to enable consistent and synchronised experiences across all subscribers? devices, including TVs, tablets, PCs, mobile devices and games consoles.

The solution also provides multi-platform security technology to provide the critical end-to-end content protection required to monetise premium content and services. With advanced search and other content discovery features, subscribers can expect unprecedented flexibility to find their favourite content and new content of interest quickly and easily.

Cisco Asia Pacific vice president Sue Taylor said, ?Video services have never been more popular or valuable. Video has moved beyond TV and to differentiate their offerings, video service providers have to take multi-screen experiences to the next level ? delivering video in a more exciting, and engaging way. We are excited to work with Tata Sky on this journey of providing next-generation experience to its subscribers. With this solution, they may be able to watch live, on-demand, and catch-up video content on any iOS and Android device, anytime, anywhere. Furthermore, Tata Sky will be able to improve subscribers? loyalty, speed time to market of new services and service enhancements as well as assure high quality even over unmanaged networks and devices.?

?We always strive to provide unparalleled services and superior experience to our consumers. Our subscribers? will be able to take the video experience with them on the move; thereby transforming their handheld device into a fully-functional TV screen with an interface which is clean, simple and easy to navigate. Cisco?s global experience and technology leadership will help us to unleash a new generation of video experiences for our viewers and at the same time strengthen our competitive edge,? informed Tata Sky CCO Vikram Mehra.

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