MUMBAI: Disney Media Distribution EMEA revealed the figures for its branded on-demand service Disney movies on demand and the continued growth of ABC TV on demand and Disney channels on demand, this Mipcom.
Since its launch at Mipcom in October 2012, Disney movies on demand, the family-friendly branded SVOD service, is now available on 12 live platforms in six EMEA territories. Disney movies on demand most recently launched on OSN in the Middle East and North Africa and Wuaki in the UK , reaching over eight million consumers across EMEA.
The service gives customers access to a wide range of Disney’s classic animation and live-action hits including the classic animation ‘Jungle Book’, Disney Pixar’s ‘Monsters’ and ‘Pirates of the Caribbean’.
Since its launch in 2010, ABC TV on demand has been launched on 26 platforms in 16 EMEA territories. In 2013 to date ABC TV on demand has had over 60 million views in EMEA. In 2012, ABC TV on demand launched in four new countries and on 11 new platforms, registering 33 per cent increase in reach and 80 per cent increase in total views.
Disney channels on demand that offers popular Disney channel, Disney XD and Disney Junior series at the click of a button, is now available to 47 million Disney channel subscribers across EMEA on 55 live platforms, with further launches scheduled before the end of the year. The channel on demand has also enjoyed particular success in France, where it is now available to 4.7 million viewers with a 62 per cent uplift in viewers between July 2012 and July 2013.
The Walt Disney Company EMEA SVP & GM media distribution Catherine Powell said, “Disney and ABC Studios content is hugely popular with viewers across EMEA and the significant growth of our branded on-demand services reflects that. We are committed to bringing our great characters and excellent storytelling to all members of the family when they want it; where they want it and how they want it. Our branded services will continue to be a focus for the future.”