Now give a missed call to follow @SrBachchan

MUMBAI: Amitabh Bachchan is undoubtedly India’s most enigmatic, charming, talented, informed and witty superstar. With a fan following ranging from the age groups of eight to 80 the superstar is the heartthrob of millions across the country. The Shahenshah of Social media is followed by more than 13 million people across social media platforms including 6.5 million on Twitter.

His Birthday is a date marked on many calendars across India as a day of celebration and this year is no different. As a special surprise for his fans this year as part of global integration with Twitter India and ZipDial, any mobile user in India can now follow the actor’s Twitter account @SrBachchan by simply dialling, or giving a missed call, at +91-22- 33010007.

Now fans across India can get access to their big screen idol’s thoughts on several topics and get a peek into the latest happenings in his life. The collaboration in association with Fluence, will allow everyone across the country to follow and engage the superstar on Twitter via SMS. The service works for all mobile users in the country with any phone or any operator; moreover it’s free irrespective of whether they have a Twitter account or data-enabled phone.

Commenting on this service, CA Media India EVP investee operations Rishi Negi said: “The madness that is associated to Bachchan has no boundaries and to this date fans are mesmerised by a mere interaction with him. On 11 October every year millions throng outside his Mumbai residence to catch a glimpse and wish the brightest shining star of the Indian film industry a Happy Birthday. This year thanks to this technology fans across the nation who don't access Twitter will be able to connect with their idol on his big day and read his thoughts  and sentiments about his life and the world in general and on an on-going basis on their phone.”

Twitter India market director Rishi Jaitly said: “Twitter is live, conversational and public. Bachchan's use of Twitter has for years exemplified the power of our platform's ability to connect audiences directly with the people and organizations that interest them most. We are pleased to see ZipDial and Bachchan use the Twitter platform to extend his reach even further.”

ZipDial founder and CEO Valerie R Wagoner said: “By using ZipDial, Asia's leading mobile marketing platform with the simple user experience of 'missed calls', Bachchan can now reach the hundreds of millions of fans in India and internationally who have phones but do not yet use Twitter. Bachchan's fans can now interact with their iconic hero on Twitter through the simple ZipDial interface of dialing. Our team members at the company are among Bachchan's fans, so we are particularly thrilled that his ZipDial number 02233010007 reflects his suave and heroic '007' persona.”

Latest Reads

IoT is risk to networks; Netflix, PayPal, Twitter and Amazon temporarily shut in cyber attack

MUMBAI: Nobody is safe until everybody is safe, it is said. The most hyped and happening currency in the world of communication as well as the best weaponry in the wireless world -- the Internet -- was under attack. Cyber attackers can DDoS (Distributed denial of service) for a range of purposes,...

iWorld e-commerce
Interconnect tussle: Vodafone, Airtel, Idea may move court against proposed Rs 3,000-cr penalty

MUMBAI: The Telecom Regulatory Authority of India (TRAI) plans to impose a heavy penalty on three major telecom operators for failing to provide adequate interconnectivity to RJio even as operators attempted to comply with the rules. Jio had written to the TRAI seeking action against incumbent...

iWorld Telecom
How broadcasters can use Facebook better?

MUMBAI: Facebook’s daily active user base in India clocked a whopping 22 per cent growth rate by the second quarter of 2016, which is much higher than the 17 per cent growth rate the social media giant enjoys globally. Naturally, addressing its India-only usage and the issues concerning it is of...

iWorld Social Media
How to make your content viral?

MUMBAI: How often do we hear the term ‘viral’? From the germination of an idea to its execution, the only target people want to achieve is making it go viral. Be it a concept or a new initiative, grabbing the maximum number of eyeballs or reaching out to the masses remains the crucial part.

iWorld Social Media
Culture Machine launches digital channel Om Bhajan Bhakti

Culture Machine has launched its new digital brand on devotion and spirituality, titled "Om Bhajan Bhakti". The channel explores the spiritual and devotional space by providing unique experiences and learning to viewers.

iWorld Video On Demand
Welcome offer lands Reliance Jio in 4G speed soup

Even as Reliance Retail today launched 4G F1, the first device under the LYF brand outside the four elements branding, Reliance Jio seems to have received a setback with TRAI declaring its speed to be the poorest among five telecom operators. LYF F1 has been launched with advanced 4G for Reliance...

iWorld Telecom
Vodafone India announces roaming free from Diwali

Vodafone India, one of India’s leading telecom service providers, has announced free incoming calls while roaming nationally for all its customers. Starting this Diwali, all Vodafone India customers, travelling anywhere in the country, can continue to talk worry free without having to cut short...

iWorld Telecom
Facebook updates architecture for India's next billion coming online

GURGAON:  "We (Facebook) are now launching a new architecture so you can see less grey boxes, and more relevant stories quickly, regardless of your network connection. This new architecture of News Feed allows stories to be ranked on the client after being sent from the server. We avoid spinners...

iWorld Social Media
Q2-17: Reliance: Jio busts records, organised retail grows 63 percent

The Mukesh D Ambani led Reliance Industries Limited (RIL) organized retail segment - Reliance Retail, continued its growth momentum and profitability in the quarter ended 30 September 2016 (Q2-17, current quarter), while its digital services offering Jio has broken all records in terms of...

iWorld Telecom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories