iWorld

India has biggest appetite for mobilecCommerce states SAP Study

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2015/09/15/Untitled-1_5.jpg?itok=bPSqFkT2

BENGALURU:  Consumers in India are leading the demand for mobile commerce services, with 97 per cent of consumers asking for more mobile interactions with banks, telcos, retailers, utilities and other businesses. SAP AG recently announced the study findings for India which indicates an impressive traction of mobile commerce in the country with 80 per cent of the population making parallel usage of the mobile phones other than just calls and text messages.



More than half of the consumers in India indulge in maximum mobile purchases for entertainment service like cinema, theatre shows, DVDs, sport games (53 per cent) followed by music downloads (48 per cent) says the study.



The surging popularity of mobile commerce in the country also highlights the increase in the internet penetration with 63 per cent of consumers accessing the internet on their mobile at least once a day.  65 per cent of the users feel mobile is a convenient mode of transaction leading to a greater consumer adoption in this segment.



The study found that India scores high in using mobile for banking transactions when compared to other countries in the world. As per the statistics, excluding voice messages, most of the mobile owners turn to their mobile phones for bill payments (78 per cent), bank transactions (72 per cent) and for setting up a new account (74 per cent).



"The dynamic nature of business as well as the freedom to operate from different parts of the world and at odd times has created a need for mobile commerce becoming mainstreamed," said SAP Platform & Technology Business at SAP  Head - Sales -Neeraj Athalye, "Our strategy and solutions - unwired by mobile apps and fueled by in-memory and advanced analytics - underscore our unique ability to enable companies from the boardroom to shop floors, to better anticipate, accelerate and differentiate their business."



Mobile Transactions in India



The research shows how mobile based transactions have gained popularity in India and has become an integral part of the consumer's life.



*More than half of the consumers in India indulge in maximum mobile purchases for entertainment service like cinema, theatre shows, DVDs, sport games (53 per cent) followed by music downloads (48 per cent)



*The other key purchases via mobile are clothes/footware/other attires (47 per cent) and books or e-books (40 per cent)



While embracing the appetite for mobile purchase adoption, it is vital that organisations looking to develop products and services for India are able to balance the desire for ease and convenience with security requirements:



*In the study, 57 per cent of users in the country believe that once they gain confidence in mobile security, they will increase their mobile payment activity



*Providing services that are lower cost (24 per cent) and personalised (33 per cent) will encourage mobile owners to make more bank transfers through their mobile phones, in turn increasing the mobile based consumption in India



*Consumers in India are driven to buy goods using their mobile phone by exclusive offers (33 per cent) and coupons (26 per cent).



The research also reflects that ease of use is a core principle that will accelerate overall user adoption in the telecommunications industry



*Free minutes, texts and Web use (26 per cent), personalized services (28 per cent) and lower cost services (26 per cent) will encourage consumers in India to use their mobile to check usage data for their mobile account.



Research Methodology



3,288 interviews were conducted with adults aged 18+ who own a mobile phone (basic or smartphone) in APAC (China n=1000, India n=1050, Japan n=651, Australia n=587).



Respondents completed an online survey in March/April 2013. Research conducted by Loudhouse, an independent research agency based in London.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/zee5_0.jpg?itok=x8SwBFEF
ZEE5 LAUNCHES ITS THIRD TELUGU ORIGINAL – B.TECH

After the success of recent Telugu Originals such asNanna Koochi, Chitra Vichitram,ZEE5 now announces its next dose of Telugu entertainment –B.Tech.Featuring actors Abhay, Kaushik, Merajand Madhulatha,the show is directed by Upendra Verma and written by TharunBhascker of “Pellichupulu’ fame, the...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/holly.jpg?itok=5biDAJHE
Airtel Digital TV & JOP Network partner to launch ‘Hollywood Masala’ - a collection of blockbuster Hollywood movies in Hindi

Airtel Digital TV, the DTH arm of Bharti Airtel and JOP Network Pvt Ltd, India’s leading content house, today joined hands to launch an innovative channel – Hollywood Masala, which offers a collection of premium Hollywood movies dubbed in Hindi.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/vijay.jpg?itok=UahAU1AX
Amazon Prime Video aims to keep evolving with customer taste

Amazon Prime Video is boosting its content play in the market. The OTT platform is all set to stream its fifth Indian original Mirzapur from 16 November. In a media roundtable, Amazon Prime Video India content director and head Vijay Subramaniam also added that it will scale up originals further in...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/zee5.jpg?itok=mwTRbB35
As ‘Dil Se Desi’ as you are:ZEE5 kicks off its international launch with a campaign that will touch a chord with the South Asian diaspora

The traditional Mehndi is replaced by a funky henna tattoo; Payals (anklets) are paired with stilettos, and rapreplaces classicalas the new embraces the old - in its own inimitable style.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/ayushmaan.jpg?itok=hn2CXjYX
Bollywood star Ayushmann talks about his struggle with social media in the early stage of his career on #MeriRealLife

Anupama Chopra is back with another interview on #MeriRealLife – this time with Vicky Donor’s famous and critically acclaimed actor Ayushamann Khurrana on her YouTube Channel Film Companion.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/zee5.jpg?itok=_LYHr16e
ZEE5 introduces language specific packs

ZEE5 has announced special subscription packs for the Tamil and Telugu audience. Riding on the success of its language content, this latest addition will enable users to access premium Tamil and Telugu content at half the price.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/airtel.jpg?itok=9JnchNho
Adarsh Nair appointed chief product officer of Bharti Airtel

According to an Economic Times report, Adarsh Nair has been appointed as Bharti Airtel’s new chief product officer (CPO).

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/amazon.jpg?itok=jhIEy8G_
Amazon Prime Video celebrates Diwali with Supari Studios’ latest commercial

Taking a slightly different route from most Diwali commercials, Supari Studios integrates the magic of creative storytelling in its commercial for Amazon Prime Video.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/bi.jpg?itok=tUyElXKS
Binny Bansal steps down as Flipkart group CEO

Flipkart group CEO Binny Bansal has stepped down following an investigation into alleged "serious personal misconduct”, although he has denied the allegation.

iWorld e-commerce

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories