iWorld

India has biggest appetite for mobilecCommerce states SAP Study

BENGALURU:  Consumers in India are leading the demand for mobile commerce services, with 97 per cent of consumers asking for more mobile interactions with banks, telcos, retailers, utilities and other businesses. SAP AG recently announced the study findings for India which indicates an impressive traction of mobile commerce in the country with 80 per cent of the population making parallel usage of the mobile phones other than just calls and text messages.



More than half of the consumers in India indulge in maximum mobile purchases for entertainment service like cinema, theatre shows, DVDs, sport games (53 per cent) followed by music downloads (48 per cent) says the study.



The surging popularity of mobile commerce in the country also highlights the increase in the internet penetration with 63 per cent of consumers accessing the internet on their mobile at least once a day.  65 per cent of the users feel mobile is a convenient mode of transaction leading to a greater consumer adoption in this segment.



The study found that India scores high in using mobile for banking transactions when compared to other countries in the world. As per the statistics, excluding voice messages, most of the mobile owners turn to their mobile phones for bill payments (78 per cent), bank transactions (72 per cent) and for setting up a new account (74 per cent).



"The dynamic nature of business as well as the freedom to operate from different parts of the world and at odd times has created a need for mobile commerce becoming mainstreamed," said SAP Platform & Technology Business at SAP  Head - Sales -Neeraj Athalye, "Our strategy and solutions - unwired by mobile apps and fueled by in-memory and advanced analytics - underscore our unique ability to enable companies from the boardroom to shop floors, to better anticipate, accelerate and differentiate their business."



Mobile Transactions in India



The research shows how mobile based transactions have gained popularity in India and has become an integral part of the consumer's life.



*More than half of the consumers in India indulge in maximum mobile purchases for entertainment service like cinema, theatre shows, DVDs, sport games (53 per cent) followed by music downloads (48 per cent)



*The other key purchases via mobile are clothes/footware/other attires (47 per cent) and books or e-books (40 per cent)



While embracing the appetite for mobile purchase adoption, it is vital that organisations looking to develop products and services for India are able to balance the desire for ease and convenience with security requirements:



*In the study, 57 per cent of users in the country believe that once they gain confidence in mobile security, they will increase their mobile payment activity



*Providing services that are lower cost (24 per cent) and personalised (33 per cent) will encourage mobile owners to make more bank transfers through their mobile phones, in turn increasing the mobile based consumption in India



*Consumers in India are driven to buy goods using their mobile phone by exclusive offers (33 per cent) and coupons (26 per cent).



The research also reflects that ease of use is a core principle that will accelerate overall user adoption in the telecommunications industry



*Free minutes, texts and Web use (26 per cent), personalized services (28 per cent) and lower cost services (26 per cent) will encourage consumers in India to use their mobile to check usage data for their mobile account.



Research Methodology



3,288 interviews were conducted with adults aged 18+ who own a mobile phone (basic or smartphone) in APAC (China n=1000, India n=1050, Japan n=651, Australia n=587).



Respondents completed an online survey in March/April 2013. Research conducted by Loudhouse, an independent research agency based in London.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/Untitled-1_2.jpg?itok=TczQE88M
BSE seeks & gets clarification on Eros Now-RelianceJio deal

The Bombay Stock Exchange (BSE) today sought clarification from Eros International Media Ltd with reference to news relating to Eros Now’s integration deal with Reliance Jio.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/CqicBZ6XYAEkgd9_0.jpg?itok=WHqBbVqu
SonyLIV encourages the Rio Indian contingent with #WohHaareNahin

NEW DELHI: Success is a sheer refusal to accept failure, a dogged determination to break free from the shackles of one’s circumstances and a willingness to rise above oneself in pursuit of one’s dreams.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/OTT.jpg?itok=XPO5_9PU
Amagi launches live linear OTT playout platform on cloudport

MUMBAI: Amagi announced TV networks and content owners can now launch live and linear OTT channels on the cloud and operate a unified platform for linear, catch up and video-on-demand (VOD) TV without any hardware.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/Vikalp-Kumar.jpg?itok=FpTk9zbj
Last Minute Keys teams up with RippleDME for Online Marketing

NEW DELHI. Mobile-based marketplace solution that enables hotel bookings, Last Minute Keys has teamed up with RippleDME for online marketing.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/Untitled-1_4.jpg?itok=6lqLSwqa
Naidu urges officers to take to modern technology in the age of social media

In a meet that was meant to convey sarkaari farmaan as well as admonish, Information & Broadcasting Minister M Venkaiah Naidu today told his officers today that the focus of communication strategy should be to incorporate innovative and out of the box ideas in order to keep pace with the...

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/24/Kyle%20Okamoto.jpg?itok=Oao6Gq0Y
"We expect to grow with the OTT ecosystem in India" - Verizon Digital's Kyle Okamoto

The $132.1 billion US telecom giant Verizon Communications provides communications and entertainment services over mobile broadband and the US’ premiere all-fiber network, and delivers integrated business solutions to customers worldwide. More than that that it operates America’s most reliable...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_14.jpg?itok=HwPdCW6c
YuppTV to exclusively air the USA T-20 series

Cricket lovers in the states, Canada and Caribbean Islands have a reason to rejoice. Leading OTT player for the South-Asian content, YuppTV has secured the exclusive broadcasting rights of the T20 matches to be held between team India and the current T20 world champions, West Indies.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_2.jpg?itok=8TnmKX9m
Ditto TV sees more demand for regional content

MUMBAI: With an aim to be the default app on every internet enabled smartphone in India for content delivery, Zee’s dittoTV seems to have got its marketing pitch correct with #BeeskaTV and #DeshkaTV campaign. Poised to clock an annual revenue of Rs 150 crore (according to the statements in its...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/24/hungama%20connet%20brondband.jpg?itok=uvfHBTZ_
Hungama partners with Videocon's Connect Broadband

India's leading on-demand digital entertainment destination launched an exclusive entertainment service for Connect Broadband.

iWorld Broadband

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories