Technology

Gaian launches Maya Platform for enhanced programming content delivery

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NEW DELHI: The satellite broadcasters may have a reason to rejoice. Gaian Solutions India, a leading Technology and Consulting company that develops products and solutions for the Media and Entertainment industry, has launched its Maya Platform.

The technology offers exciting real time localised cloud content services thus offering powerful tools to enhance Broadcasters programming content. Maya has the potential to change Satellite Broadcasters revenues by orders of magnitude. It also offers innovative solutions to free-to-air (FTA) broadcasters.

1. Maya’s localisation technology integrates internet feeds and cloud content delivery mechanisms right into the uplink broadcast eliminating the need for internet connectivity at the edge devices. This liberates broadcasters from any kind of ecosystem challenges in commercialising localised data services.

2. Maya is platform agnostic ensuring seamless localisation across all delivery channels be it a satellite broadcast or an OTT platform.

3. Maya’s IRD integrates cloud and satellite reception into one device.

4. The full HD IRD player and streamer ensures savings on broadcasters HD migration budgets.

5. It offers a full featured Back Office and Self-Care portal to automate the work flow of sourcing, delivery, approval, distribution, proof of play and billing of local advertisements

6. Maya allows broadcasters to report breaking news, latest events and trending topics, as they happen on Social Media platforms

Gaian Solutions President and CEO Chandra Kotaru said, “From the outset we have set the bar for technological innovation in digital TV, achieving an unrivalled array of industry firsts. As our knowledge and expertise has grown, so the technology we use has been renewed and redefined. And that process continues today, with rapid changes in the way TV is broadcast, enjoyed and combined with other services.”

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