Television

Now watch Nickelodeon on the go

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/14/img.jpg?itok=tjpOTij8

MUMBAI: Being a children?s television channel is no cakewalk; as most players in this space would tell you.

Between makeovers, launching newer shows and newer applications, kids? channels have enough going around between them to keep their viewers occupied.

A case in point is Nickelodeon India, which, after revamping its website recently, has, launched a first-of-its-kind application named Nickworld, developed by Robosoft, mobile app developer Robosoft, which allows audiences across Nick Jr, TeenNick and Sonic watch their favourite shows on the go.

About the app, Viacom18 VP and business head ? digital media Rajneel Kumar says: ?We want to be very aggressive on the digital front as today, one can see how children are always on their parents? devices, be they smart phones or tablets.?

?It?s all about ?what I want? and ?I want it now? hence, if it isn?t available to the audience when they want it, it is only going to hamper itself in today?s day and age. Gaming, for instance, has become a part of everyone?s life.?

It's all about 'what I want' and 'I want it now', says Rajneel Kumar about audience attitude

Nickworld is designed from a child?s perspective, which is why it is visually simple, graphically attractive and easy for kids to discover content on their own. Keeping in mind children?s online safety, the app does not connect to any social site. Also, parents needn?t worry about their mobiles/tablets as the screen gets locked once the video starts rolling. Nickelodeon plans to market the app on all franchises including TV and online destinations, along with the entire advertisement eco system.

So how does the channel plan to monetise Nickworld, available on Android for free and for Rs 55 only on iOS for an ad-free experience? ?For any app, it is the advertisement atmosphere that helps us get the money,? says Kumar about the app which will be available not only on phones with 3G but also low connectivity ones.

With plans to make more and more on-air content available online and ramp up its gaming segment, doesn?t Kumar subscribe to the popular view that kids are already spending too much time watching TV or playing with gadgets rather than playing outside? ?Our channel fully agrees with the view and that is why we have campaigns like ?Let?s just play? wherein we switch off content on TV with an aim to encourage ?active play? in children?s lifestyle,? quips Kumar.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/HOP.jpg?itok=lvLK36Q0
NDTV launches India’s first mobile-only portrait live channel

New Delhi Television Ltd (NDTV) has launched India’s first mobile-only vertical live channel with the name NDTV HOP Live. India has nearly 432 million internet users and this number is growing at a rate of 4-8 per cent, according to Deloitte’s Technology, Media and Telecommunication (TMT)...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/discovery.jpg?itok=6Fa3Bavl
Running Wild with Bear Grylls’ on Discovery channel gets extraordinary traction from advertisers

The premiere of new series Running Wild with Bear Grylls on Discovery and Discovery World HD

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/colors.jpg?itok=TXA_pJ9H
Woh Talent Hi Kya Jo Kisi Ke Kaam Na Aaye; COLORS Announces the Launch of India’s Got Talent

Don’t let talent go to waste advocates COLORS’ flagship reality show – Maruti Suzuki Arena presents India’s Got Talent powered by Vaseline and Frooti as it returns to wow viewers with some mind-boggling acts in its eighth edition.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/Lizol.jpg?itok=lICakAZ0
Lizol tops chart; P&G makes comeback in BARC week 40

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 29 September-5 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/pkd.jpg?itok=F8PRMMYX
Star India’s PKL draws higher sponsorship revenues in season 6

The Pro Kabaddi League (PKL) auctions saw six players command over a crore, offering further proof of the property’s rising popularity in terms of viewership and advertising interest. If we look at the viewership, the live telecast of PKL season 5 garnered 1.6 billion impressions with a target...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/mix.jpg?itok=pru8JVNF
Zee Keralam to launch in Q3 FY19

Though the general notion has been that Hindi GECs are the most watched shows across the nation, the truth is far from that. Over time, broadcasters have realised that if they want to rule India, they must cater to the various languages.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/13/aaj-tak.jpg?itok=lowRXhHz
Aaj Tak maintains lead across every Hindi news genre in BARC week 40

Republic TV continues to lead the English news genre as per All India BARC data week 40.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/13/regional.jpg?itok=qoFd2a51
Bengali, Kannada markets maintain status quo in BARC week 40

No changes were observed in the Bengali and Kannada markets in BARC data week 40.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/flix.jpg?itok=l05t4_Ym
&flix brings to you the story of unsung heroes of the first Christmas with the Flix First premiere of ‘The Star’, this Sunday!

Premiering under the Flix First programming block on &flix, this animated musical comedy is all about an animal ‘toon’ with a Christmas message.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories