DTH

DD Direct+ freshens up as FREEDISH

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/dth-images/2015/09/12/a.jpg?itok=-UFpdJQx

MUMBAI:  Direct to home TV (DTH) subscribers are in for a bonanza. And it's coming courtesy the government-owned Doordarshan which has rechristened its free DTH service DD Direct+ as FREEDISH. Not just that. It is all set to get a makeover ? la its private sector DTH cousins and launch snazzy call centres. There's more: a new package of 120 channels which will require activation of a new range of consumer set top boxes (STBs) is being introduced.

DD sources say that the work contract for the same has already been finalised and the equipment is currently being shipped. “We currently have 17 million active subscribers and expect to add a million subscribers per month once we start the 120 channel STB service,” says a DD official.

The pubcasters’ current 59 channel STBs cost Rs 1200, while the 120 channel STBs are expected to be priced at Rs 1400.  The 59 channels include 21 DD channels and 38 other channels offering a wide variety of entertainment, musical, devotional, educational, news, international channels.

“We are now working towards offering 120 channels free of cost for a lifetime to DTH consumers,” he adds.

So what happens to the old STBs? “Well, if the existing customers want to switch to 120 channel STB, they will have to buy the new one,” says the official.

DD is also deviating from the past as subscribers to its FREEDISH 120 channel service will need activation of their STBs.

As a consequence, the pubcaster hopes it will have a better handle on data relating to its subscribers. “We were unhappy with the way we were functioning. While earlier we were unorganised, the whole idea of introducing the service is to streamline the whole process,” says the official.

Currently, seven international makers are supplying the STBs to DD and the plan is to bring in new ones into its fold.  “We have already received several bids from international and national players,” informs the DD official.  Local STB manufacturers will be authorised only after their products comply with BIS specifications.

“Until now, customers could only buy the STBs through local shopkeepers. Now we are setting up call centres to interact with our customers. These call centres will be set up according to our guidelines, but at the STB manufacturer’s expense,” the interested parties can approach us for the same," says the official.

The DTH operator says the service will continue to beam off INSAT 4B as it has enough capacity for the additional channels it is offering.

While the new name doesn’t feature on the website as yet, the trademark for the new name has already been registered.

It is to be noted that DD had recently conducted an e-auction for placement of private channels on its DTH platform after the Prasar Bharati Board approved it.

“The new system of e-auctioning, in which auctioning was done for 28 channel slots, has yielded positive results. In comparison to previous years e-auctioning, where the average price per channel for 28 channels auctioned was Rs 2.73 crore, in the present year the average price has risen sharply to Rs 3.7 crore, a growth of nearly Rs 1 crore per channel,” states a report sent by DD.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/goel_0.jpg?itok=XZM7Jo9W
Dish TV India reports muted numbers for first quarter

The Essel Group’s television direct to home (DTH) Dish TV India Limited (Dish TV) reported 5 per cent and 5.1 per cent declines in subscription and operation revenue for the quarter ended 30 June 2017 (Q1-18, current quarter) as compared to the corresponding year ago quarter (Q1-17). Dish TV says...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/Sukhpreet_Singh.jpg?itok=h6bBOxMZ
Television viewership stable despite VoDs, says DISH TV exec

MUMBAI: People's interest in television was intact although use of cell phones in India has increased considerably in India. After increase in internet speed, people in India had started watching videos on mobile phones. However, despite VoD services proliferating in the country, viewers preferred...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/04/rajyavardhan%20rathore.jpg?itok=06dFFaIX
Rs 200 mn allocated for free DTH in border areas

NEW DELHI: An allocation of Rs 200 million has been made for setting up direct-to-home receiver sets of Doordarshan’s FreeDish in tribal, remote and border areas, the Parliament has been told. Minister of state for information and broadcasting Rajyavardhan Rathre said 30,000 DTH receiver sets...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/01/Mahendra%20Nath%20Pandey_0.jpg?itok=KzA1GGdi
Educational DTH channels to remain free-to-air, says minister

NEW DELHI: Swayam Prabha, the 32 educational direct-to-home educational TV channels launched early in July, are free to air and will transmit high-quality educational content on 24X7 basis direct to every home, the Parliament has been told. (At a National Convention on Digital Initiatives for...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/31/dishtv%26videocond2h.jpg?itok=pqlBfvY4
Profit returns to Videocon d2h, court approves Dish TV merger scheme

BENGALURU: After three consecutive profitable quarters in fiscal 2017 (year ended 31 March 2017, FY-17), Indian direct to home Saurabh Dhoot led major Videocon d2h Limited had reported a net loss of Rs 87 million for the last quarter of last fiscal (Q4-17). The company has returned back to the...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/dishtv%26videocond2h.jpg?itok=1fKq68MP
Dish TV--D2H merger gets NCLT approval

MUMBAI: Dish TV India has announced that the Mumbai bench of National Company Law Tribunal (NCLT) has approved the scheme of arrangement for merger between Videocon D2h Limited and Dish TV India.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/26/airtel.jpg?itok=L_dBf3it
Airtel Digital TV sub base expands, even as ARPUs dip

Q1 2018 ended 30 June 2017 has been a bit of a mixed bag for the Sunil Mittal headed Bharati Airtel’s DTH biz – Airtel Digital TV. Its subscriber base expanded by nine per cent to 13.3 million as compared to 12.14 million in Q1 FY 2017 ended 30 June 2016. Net customer additions were hence around...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/10/DTH.jpg?itok=psLHYF3U
32 free DTH educational channels on Dish TV & FreeDish start functioning

NEW DELHI: Thirty-two direct-to-home educational channels under the name Swayam Prabha were formally launched during the weekend to telecast high-quality educational content free of charge.

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/07/DD-Free-Dish-Story.jpg?itok=inUInBIn
FreeDish a key driver in FTA channels' growth by '20

Telecom Regulatory Authority of India (TRAI) numbers for the six private players in the DTH industry show a very poor growth rate of just 0.96 million and 5.8 million during the quarter and year ended 31 March 2017 (Q4-17, FY-17) respectively. This figure is far lower – less than one-third of the...

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories