FoxyMorons executed Garnier Mens initiative enters its second phase

MUMBAI: Garnier Men that initiated the PowerLight A Village campaign earlier this year in collaboration with Project Chirag with an aim to light up hundreds of rural households in India that are without any electricity entered its second phase.


The campaign was aimed at creating awareness among consumers to contribute through their pledges on social media and be a part of a movement that will help Garnier Men in the identification and electrification of lightless villages across India using solar power. The initiative, which is digitally executed by FoxyMoron, provides electricity to remote villages in India.


In its second phase, close to 800 households across India have benefited via the process of rural electrification with over 1,487,426 watts generated online. The initiative has received 7589 tweets and the total user engagement has increased by almost 900 per cent till now on the social media platforms.


Through the simple medium of social media, Garnier Men reached out to more than a million consumers and encouraged them to participate in the campaign.


FoxyMoron co-founder and online strategist Harshil Karia said, “Brands taking on projects for social good is the future. We believe that a brand speaks through its actions more than advertisements and are humbled to be associated with Garnier Men that has taken this bold step through the ‘PowerLight A Village’ campaign. We have received tremendous support from all the fans who truly care and believe in this cause. It will be our aim to continue to drive strong engagement to light up not only homes but lives of people living in darkness.”


Garnier, L’Oréal India general manager Rupika Raman said, “At Garnier, we believe that our tagline ‘Take Care’ does not mean only taking care of yourself, but also taking care of the society. In keeping with this, we are proud to present ‘PowerLight a Village’, which is a unique campaign that helps empower change in our society through a simple action on social media.”


Garnier Men has collaborated with Chirag Rural Development Foundation (Project Chirag) as its implementation partner. The Foundation has been championing the cause of rural electrification and is instrumental in providing electrification to over 125 villages across the country.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories