Sony ties up with Mobicule to manage ad inventories

MUMBAI: Sony Entertainment Network has tied up with Mobicule Technologies to device a mobile application that will enable Sony’s sales force to generate the available advertisements spot inventory report and view the same on BlackBerry, Android and iOS devices, thereby increasing workforce efficiency.


The earlier model as followed by the network included a coordinator, who would assess the ad inventory and communicate the relevant required information to sales team through daily printouts or updates. In the system, the sales team did not have direct access to real time information. Mobicule Technologies has now developed an interactive application, which is integrated with the backend system, providing all required data to employees via their handheld devices.


The application aims at optimising the utilisation of available resources and ensures transparency in operation, guaranteeing a seamless operational experience. The application allows data to be updated real time, enhancing productivity, maximising revenue and increasing time efficiency of the sales team. In addition to making processes quicker, the data is displayed in interactive and graphical representations, making the app user friendly and easy to comprehend. A representative can view a sales revenue graph channel-wise, region-wise, programme-wise, executives-wise and the like.


Instead of searching through file cabinets in order to update a customer, the employees at Sony now have all current data on their mobile phones. Mobicule Technologies CEO Siddharth Agarwal said, “We focus our research and developments in the mobile application space to enable companies enhance their efficiency, employee engagement and customer satisfaction. Sony Entertainment has been known for its innovation and this application provides a competitive mobile edge to their business, enabling access to real time information and track the performance at each level of the sales hierarchy.”

“In the recent past, the entertainment industry has seen a plethora of changes spurred by the use of latest technologies. We at Sony believe in innovation along with the strategic directions in availing information for the right people at the right place in the right time. With this application we have been able to achieve desired excellence which has a catapulting effect on user’s delight,” said Sony Entertainment Network CIO Ajay Kumar Meher.

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