Television

Disney launches an interactive Frozen app for kids

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MUMBAI: Walt Disney Studios’ animated movie Frozen has found a new way to attract kids. The movie which is set to release on 27 November has released an app on Apple’s iTunes. The app is set to enable young readers to explore the story told in the upcoming movie even before it releases.

As with the other apps, the interactive Frozen storybook is designed for young readers, who have just started reading on their own. The app allows kids to record their voices or listen to narrated text. The app also features original music composed for the project. That apart, it also has drawing tools and other games like creating snow globes and puzzles.

The app is Disney’s third interactive storybook, developed with Disney Publishing, after producing ones for Pixar’s Monsters University and Disney’s Planes. In both instances, the apps gave audiences a detailed look at the films before their release.

Disney Publishing calls the release of the apps a “new normal” for thecompany, especially as it looks to introduce new characters and potential franchises to audiences before the films’ opening. Frozen will introduce Disney’s 12th princess, Anna which will be integrated in its popular ‘Disney Princesses’ brand of consumer products and theme park attractions.

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