MAM launches revolutionary

MUMBAI:, an award winning mobile advertising exchange across emerging markets, has announced the launch of, an innovative platform for Android app developers that automates the integration of multiple software development kits (SDKs) without any coding effort. The new AppWrapper is designed to enable crucial app development lifecycle services, such as ad monetisation, analytics, bug tracking and in-app purchases, in just one click, allowing app developers to significantly accelerate their time-to-market. 

The new AppWrapper has been optimised for the Android platform given its status as one of the most widely accepted and used OS platforms. According to the latest mobile device report from IDC, Android dominates the market share in global smartphone shipments at more than 80 per cent. Estimates by IDC suggest that Android smartphone shipments grew by 51.3 per cent between Q3 2012 and Q3 2013. 

“The new platform is based on the business insight that developers are integrating multiple SDKs into their apps, which often takes valuable time and effort that could have been spent improving the core functionality of the app instead,” said director - Global Marketing and Product Binay Tiwari. “ aims to resolve this situation by offering developers a powerful platform to rapidly integrate multiple SDKs without any coding effort. While the original AppWrapper only enabled the ad SDK, with the launch of the new platform, we’re leveraging our patent-pending technology to help developers integrate multiple partner SDKs, with the same innovative one click approach.”

Since its initial launch three years ago, AppWrapper has won many awards, including MMA Smarties, mBillionth, Red Herring Top 100 Asia, Mobby’s and others for its innovative technology. The AppWrapper has powered app monetisation for more than 20,000 apps and games, including those from Disney India, Electronic Arts, Gameloft, Herocraft and other top developers. The app works seamlessly in conjunction with any existing monetisation tool already integrated into the app to boost the revenues and capabilities of the app, without the developer having to worry about compatibility. 

In addition to monetisation, the new AppWrapper is designed to automatically integrate multiple services such as analytics, bug tracking and user engagement, significantly reducing development cycles.

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