DTH

Dish TV flexes muscles; to launch consumer campaign

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/dth-images/2015/09/09/a.jpg?itok=oPvg5Msn

MUMBAI: Dish TV subscribers will find a ticker running on their TV screens when they tune in tomorrow morning. The Direct-To-Home (DTH) player begins a campaign, starting 15 November, called ‘On Request Channels.’ The move, it says, is to give TV consumers a freedom of choice.

With this, Dish TV says it aims to provide consumers a flexible package and savings by offering channels ‘on request only basis’.

Currently, the DTH provider has seven different packages for subscribers in north India and eight different packages for south Indian subscribers with a combination of different channels.

Now, Dish TV proposes to classify most channels as ‘On Request Channels.' The subscribers will have several weeks to decide and place their request.

Once a subscriber places a request to unsubscribe to a particular channel or channels, he/she will stop receiving them from the cut-off date, Dish TV states. These subscribers will be given 100 bonus points (worth Rs 100) for each unrequested channel. The points can be used to purchase movies-on-demand and selected a la carte channels of their choice.

Says Dish TV India CEO R.C Venkateish:  “The current trend from media aggregators is to force-bundle all kinds of unwanted channels into packages and the customer is forced to receive numerous channels that he/ she may never watch or appreciate. The idea is to have viewers watch and opt for channels or content that they like and our new offer gives them just that. The bonus point here is that they can save as well.”

The DTH operator, over a period of time, expects content costs to come down significantly, with each subscriber being served only those channels that he or she wants to watch. The DTH player wants to pass down the benefits to its consumers, it says.

The Jawahar Goel run-DTH player says channels that want to reach out to subscribers despite being unrequested will need to pay a carriage fee to compensate for the extra bandwidth consumption.

Dish TV, says it has also circulated a rate card to all broadcasters for carriage services as well as a menu of offerings for different levels of service including channel numbers.

The move has got the aggregators' ire despite it being pitched as a pro-consumer offering.  “It will only confuse consumers. Which consumer has the time to choose channels?” says an aggregator on condition of anonymity.

He further adds that Dish TV is under pressure with five other DTH players competing in the space and it is resorting to gimmicks.

“Another reason for this could be that it is looking at extracting more carriage fees from the broadcasters,” he says. "It could be posturing for all you know as it may be laying the ground to negotiate better when the time comes to renew deals with aggregators."

The buzz is that the IndiaCast bouquet of channels is likely to be listed in the ticker which begins on 15 November.  IndiaCast group COO Gaurav Gandhi was surprised when indiantelevision.com called him up. "I don't know what you are talking about," he said.  “As far as we are concerned, we have a very good relationship with Dish TV. We have four ongoing deals with them, right now. We will have to see how it plays out.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/13/kalanithi-maran-%281%29.jpg?itok=aSSe1zix
Sun Direct adds Sun NXT free with DTH subscription

MUMBAI: Sun Direct is finding ways to hold on to its subscriber base amidst the hordes of consolidation and shutdowns happening in the industry. Strengthening its hold in the South, which forms the largest chunk of its territory, it has announced a free membership of its video-on-demand (VOD)...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/12/dth.jpg?itok=EqUIq3BD
Dish TV re-evaluating Videocon d2h merger

MUMBAI: The Dish TV-Videocon d2h merger had reached the final stage with the Ministry of Information and Broadcasting (MIB) giving it the green signal. Then, suddenly on 22 December, Dish TV announced that the union would be delayed beyond 27 December 2017 citing technical reasons. Now those...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/10/Tata_Sky-Irdeto.jpg?itok=Lb7nEOcq
Tata Sky partners Irdeto to secure content

MUMBAI: Tata Sky has signed a deal with Irdeto to ensure the safety of the DTH operator's content relayed to any device across its satellite and over-the-top (OTT) platforms. The company will be implementing Irdeto’s Cloaked CA and middleware technologies for better customer experience.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/09/sun.jpg?itok=VhlgyqGe
Sun Direct may add 20 HD, 100 SD channels

Sun Direct, the DTH service from Sun Network, is likely to add 20 new high definition (HD) and 100 new standard definition (SD) channels and has been allocated 144 MHz of spectrum on the recently launched Measat-3B satellite.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/30/tata-sky_0.jpg?itok=4XXIn0LI
The party continues on Tata Sky Mobile app

The Tata Sky Mobile App streamed every pulsating beat spinning out from the turntables of the EDM scene’s biggest stars to smartphones around the country, as the second day of the Ola Sunburn Festival 2017 turned the volume up on the year’s biggest party.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/29/dth.jpg?itok=HBpsrx9Z
DTH subscriber growth down in second quarter

BENGALURU: The carriage industry and more specifically the direct to home or DTH industry had a disappointing fiscal year 2017 (FY-17, year ended 31 March 2017) in terms of subscriber growth. Going by the subscriber numbers data of the six private DTH players in India provided by the Telecom...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/27/tata-sky.jpg?itok=9cIwrdhe
Tata Sky ties up with Ola Sunburn Festival 2017 to bring the biggest EDM extravaganza to small screens

MUMBAI: Tata Sky, India’s leading content distribution platform, tied up with Ola Sunburn Festival 2017, one of the largest music festivals in the world, to bring its eclectic mix of music, entertainment, experiences, celebration and lifestyle straight to the small screens. Apart from live...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/23/tax.jpg?itok=8K08uQQj
Punjab govt to levy entertainment tax on cable, DTH

MUMBAI: The Punjab government is cracking down on errant cable ops by getting them to be accountable. It has added entertainment tax to cable and DTH connections. All local gram panchayats and state bodies will collect Rs 5 per month on a DTH connection and Rs 2 a month on cable TV from operators...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/23/dth.jpg?itok=86sqLCxq
Dish TV-Videocon d2h merger date postponed

MUMBAI: The official date for the amalgamation of Videocon d2h into Dish TV has been moved ahead from the earlier decided 27 December 2017.

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories