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Musafir.com pays tribute to Sachin in style

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MUMBAI: The whole of India is soaked in Sachin fever today. So of all the offers available, Mumbaikars today can also get a free drive to Wankhede Stadium. The online travel portal Musafir.com in association with TABcabs has been offering free cab rides for those heading towards Wankhede Stadium, since 7:00 am today.



Musafir.com has engaged 200 TABcabs to provide free rides to the stadium from 14 November to 18 November. In order to avail this first come first serve service, fans need to display their match tickets at designated pick up points spread across various locations in the city. The cabs would also drop the fans back to the designated points from where they are picked up.



The service is in line with the recently launched brand campaign where Musafir.com brand ambassador Sachin Tendulkar is seen playing a Rajasthani photographer, Shekhu Shekhawat who invites travellers to witness a new way to go ‘Ghoomne’.



Apart from the interiors and the exteriors of all the 200 cabs being branded with the Shekhu look, the chauffeurs will also be seen sporting the signature Rajasthani turban and moustache to add to the signature appearance of Sachin’s character through this initiative.



En-route to Wankhade Stadium, fans will enjoy the ride with peppy jingle of Musafir.com and radio voiceovers being played. A total of 800 seats are available in the AC chauffeur driven cabs for Sachin’s fans travelling to witness the iconic match at Wankhade stadium. 

 

Musafir.com managing director Sachin Gadoya said, “Sachin Tendulkar has entertained sports enthusiasts across the globe for the last 24 years and this initiative is a small effort from our end to salute the legendary cricketer for his exceptional contribution to the sport. With the aim to promote ease in travel, we have associated with TABcabs to provide a comfortable travelling experience to the fans of the iconic cricketer on this momentous occasion of his 200th test match.”



“We at Musafir.com are proud to be associated with Sachin and aim to establish our brand with a through-the-line media campaign built around trust and exceptional performance that Sachin Tendulkar stands for. Together we plan to #shekhufy the world and embark on a journey of encouraging people to ‘stop dreaming and start travelling’ with Musafir.com,” added Gadoya.



The 200 TABcabs will carry fans to and fro from designated junctions across the city to the Wankhede stadium from 7:00 am onwards with the drop time as 5:00 pm onwards. The junctions on the routes of the cabs are as follows:   



This activity will also help to decongest roads and reduce traffic concerns that the city faces whenever an iconic match is played. Pooling will also help in reducing the pollution and parking issues that fans normally face.  

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