iWorld

Musafir.com pays tribute to Sachin in style

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2015/09/15/Untitled-1_14.jpg?itok=om2BYJy6

MUMBAI: The whole of India is soaked in Sachin fever today. So of all the offers available, Mumbaikars today can also get a free drive to Wankhede Stadium. The online travel portal Musafir.com in association with TABcabs has been offering free cab rides for those heading towards Wankhede Stadium, since 7:00 am today.



Musafir.com has engaged 200 TABcabs to provide free rides to the stadium from 14 November to 18 November. In order to avail this first come first serve service, fans need to display their match tickets at designated pick up points spread across various locations in the city. The cabs would also drop the fans back to the designated points from where they are picked up.



The service is in line with the recently launched brand campaign where Musafir.com brand ambassador Sachin Tendulkar is seen playing a Rajasthani photographer, Shekhu Shekhawat who invites travellers to witness a new way to go ‘Ghoomne’.



Apart from the interiors and the exteriors of all the 200 cabs being branded with the Shekhu look, the chauffeurs will also be seen sporting the signature Rajasthani turban and moustache to add to the signature appearance of Sachin’s character through this initiative.



En-route to Wankhade Stadium, fans will enjoy the ride with peppy jingle of Musafir.com and radio voiceovers being played. A total of 800 seats are available in the AC chauffeur driven cabs for Sachin’s fans travelling to witness the iconic match at Wankhade stadium. 

 

Musafir.com managing director Sachin Gadoya said, “Sachin Tendulkar has entertained sports enthusiasts across the globe for the last 24 years and this initiative is a small effort from our end to salute the legendary cricketer for his exceptional contribution to the sport. With the aim to promote ease in travel, we have associated with TABcabs to provide a comfortable travelling experience to the fans of the iconic cricketer on this momentous occasion of his 200th test match.”



“We at Musafir.com are proud to be associated with Sachin and aim to establish our brand with a through-the-line media campaign built around trust and exceptional performance that Sachin Tendulkar stands for. Together we plan to #shekhufy the world and embark on a journey of encouraging people to ‘stop dreaming and start travelling’ with Musafir.com,” added Gadoya.



The 200 TABcabs will carry fans to and fro from designated junctions across the city to the Wankhede stadium from 7:00 am onwards with the drop time as 5:00 pm onwards. The junctions on the routes of the cabs are as follows:   



This activity will also help to decongest roads and reduce traffic concerns that the city faces whenever an iconic match is played. Pooling will also help in reducing the pollution and parking issues that fans normally face.  

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/Manav_Sethi_0.jpg?itok=KqWggyLS
Regional content on ALTBalaji to constitute 15% of show hours

MUMBAI: The year 2017 has witnessed the phenomenal growth of regional languages, such as Tamil, Telugu, Malayalam, Gujarati, Marathi and Bengali, over Hindi and English. OTT players like ALTBalaji, Viu, Amazon, SonyLIV, Voot, Hotstar, Netflix, and YuppTV have taken a deep dive into offering...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/manav.jpg?itok=RDQizBci
Mastiii and PEN tie-up for win-win deal

Mastiii is all set to make a mark in the mobile app industry. The channel will soon expand its digital footprint via an exclusive content association with PEN India and will be available on its latest, Bollywood Times Mobile App, a one-stop destination for entertainment needs starting 9 December...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/eros.jpg?itok=0TSKcW1T
Focus shifts to online streaming for Eros

Mumbai: Production and distribution company Eros International no longer wants to be a film studio but a digital content company.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/apple.jpg?itok=amHakryx
Apple to acquire Shazam

Apple is making another big move this year. The Cupertino-based company is acquiring Shazam to bolster its music services. According to TechCrunch, Apple is all set to buy the popular music-recognition app in a nine-figure deal that could be valued around $401 million.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/kalari-kids.jpg?itok=USGGmcEz
Green Gold, Amazon Prime put Kerala martial art on the map

MUMBAI: Green Gold Animation is rediscovering Kalaripayattu, a lost martial art form of Kerala. With the purpose to educate through entertainment, the animation studio is making an exclusive series for Amazon Prime titled Kalari Kids. The series will be launched around Christmas with 20 episodes...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/vb.jpg?itok=sbWXsKb-
Vikram Bhatt to launch OTT platform on 27th Jan

MUMBAI: Finally, the launch date for director-producer Vikram Bhatt’s over-the-top (OTT) service is out. One of the latest entrants in the digital entertainment space, the OTT platform, titled VB on the Web, will begin services on 27 January 2018.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/Vijay-Koshy_2.jpg?itok=KSjqXNhd
BigRock and Neustar tie up with TVF to promote the .biz extension

MUMBAI: BigRock in association with Neustar, operator of the global registry for .biz and .co has tied up with The Viral Fever (TVF) for their first ever video content partnership. With their association, BigRock and Neustar, will address the market jointly through the campaign, highlighting the...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/rajesh-iyer.jpg?itok=Sd92Gmcd
YuppTV appoints Rajesh Iyer as COO for APAC, Middle East

MUMBAI: YuppTV has roped in Rajesh Iyer as the chief operating officer for Asia Pacific (APAC) and Middle East. A seasoned executive, Iyer has more than 16 years of experience leading functions and business with leading names in the broadcast media domain, including ZEEL, Viacom 18 and Star India....

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/tripling_0.jpg?itok=nwkUDctI
The Viral Fever wins big at 22nd Asian Television Awards

MUMBAI: The Viral Fever, creators of the web content in India and makers of the series “TVF Pitchers”, “Permanent Roommates” have added another feather to their cap! Their original web series TVF Tripling which released last year has bagged the award for the best scriptwriting for web programme/...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories