RBNL's Big Magic inks distribution deal with Airtel Digital TV

MUMBAI: It‘s worked its magic. Big Magic, the general entertainment channel (GEC) for the core Hindi heartland of Uttar Pradesh (UP), Madhya Pradesh (MP), Bihar and Jharkhand – from the stable of Reliance Broadcast Network Ltd (RBNL) has signed a distribution deal with Airtel Digital TV, the DTH service arm of the leading telecom operator Bharti Airtel.

Airtel Digital has 375 channels and services including 17 HD channels and six interactive services. With this strategic agreement, Big Magic will now have access to the 8.1 million customer base that Airtel boasts of (as on March 2013).

RBNL‘s carriage deal with Airtel for Big Magic, makes it the second Indian DTH operator to carry the channel, apart from Reliance Digtial TV.  Viewers can now tune into Big Magic on their Airtel Digital TV on channel no 631 from today. The channel airs a mix of  locally relevant entertainment, including drama, crime, socio-mytho, game shows and talent shows.

Says  RBNL CEO Tarun Katyal: �As a broadcaster, we’d like to reach maximum audience and we are glad to be associated with Airtel.�

Adds a media observer: "The deal is significant as Airtel has a sizable subscriber base in the markets that Big Magic is targeting. The expectation obviously is that the extra audience will lead to extra advertising revenues."

Latest Reads
Pune Times joins hands with the Pune Police to launch the 'City Safe' app, as part of #MakeMyCitySafe initiative

Pune Times, city supplement of leading media house, The Times of India, has joined hands with Pune Police to support an initiative for women’s safety in the city. Pune Times has launched its campaign #MakeMyCitySafe as a big shout out to the youth of Pune to come together to make the city safer...

Technology Software Applications
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories