MUMBAI: For long, traditional linear TV professionals have
been kind of pooh-poohing the emergence of YouTube as a challenge
to their traditional business model and as the destination
for video consumption. Google executive chairman Eric Schmidt
however cautions TV executives that the TV vs YouTube - if
ever there was one - is over and has conclusively swung in
favour of the online streaming portal.
to advertisers in New York on Wednesday night at an initiative
titled NewFronts (digital media's version of the TV tradition
of promoting programming and selling ads); he disclosed that
YouTube was now crossing a billion visitors a month. Last
month's figures from YouTube claimed that almost one of every
two people on the World Wide Web now uses the video streaming
site, making it the third largest country in the world behind
China and India.
executives at the event said that visitors are watching more
than six billion hours of video content on YouTube every month.
That's a humungous number, which equals to one hour a month
for every human on earth. Just three months ago, the figure
was four billion. Schmidt expects the figure to go up soon
and told attendees to wait "till the numbers rise to
six to seven billion. The future is now for YouTube,"