Technology

Fashion One Goes Multi-screen with Toggle in Asia

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MUMBAI: The international channel for fashion, entertainment and lifestyle ?Fashion One? announced its first top service deal in Asia with personal entertainment service MediaCorp?s Toggle in Singapore.

The channel has debuted in Singapore and is now available on numerous devices with a continuous and engaging viewing experience to the subscribers.

The international market would be covering the very latest fashion, entertainment, and lifestyle news, profiles of A-list celebrities, luxury brands, holiday destinations and red carpet events which would be more female oriented. Viewers also get to enjoy an on-going fashion news series Fashion Frontline and lifestyle series on yoga, health and well-being.

Fashion One CEO Ashley Jordan said, "We are happy to launch the service with MediaCorp?s Toggle which allows our subscribers to choose where and how they want to consume our programmes. With our full multi-screen rights on all contents on the channel, Fashion One will continue reaching out to more female viewers in the world and giving them an enhanced, comprehensive and engaging viewing experience with our new expanded suite of services."

Fashion One will also have a line-up of original programming consisting of reality shows, documentaries, beauty tips and street styling. All of these can now be availed on Toggle online, on iPads and iPhones. The app for connected TVs and Android devices will be available soon.

"Toggle is proud to be the first in Singapore to offer Fashion One and make it available on multi-screens. We kickstart the partnership with two original programmes Eco Fashion Season 2 and Kick Up Your Heels. Eco Fashion is a groundbreaking docu-series that will take you on a mind-opening journey into the realm of environmentally sustainable fashion while Kick Up Your Heels is a fun lifestyle series that brings the high-heeled workout phenomenon right into the living rooms," said OTT vice president - programming and marketing Julian Lit.

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