WeChat aims to reinvent social communication on mobile in India

MUMBAI: WeChat, a global mobile social communication application, has unveiled its latest brand campaign to boost its marketing effort with Bollywood actors Parineeti Chopra and Varun Dhawan as the brand ambassadors of WeChat in India.

The brand campaign captures the "true spirit" of WeChat of being young, effervescent and instant. The campaign also showcases WeChat's distinctive features like voice messaging, group chat, moments and special emoticons.

With a bundle of features like 'Hold-To-Talk', WeChat is all set to re-define the way people communicate with each other. WeChat's 'Hold-To-Talk' is the first application in communication space which enables users to send voice messages at the touch of a button.

'Moments' is another key differentiating feature of WeChat where users can post image or text and share with their selected friends in a secure way.

According to the company, WeChat has already become a rage amongst Indian youth and is the top app downloaded daily on the AppStore. WeChat's daily users have grown five fold in the last one month.

WeChat has also introduced "Official Accounts" on its platform, a feature that can be utilised by companies and merchants to build interactivity with their fans in a new and innovative way. Brands like Café Coffee Day, Big Bazaar, Yahoo! Cricket, Goibibo, Santa Banta, and Tradus are amongst the earliest brands to start their official accounts on WeChat in India, the company said.

The global top free mobile social communication application WeChat, was launched in India in July last year across iPhone, Android, Symbian, and Windows Phone platforms and was recently launched on the BlackBerry platform as well.

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