Technology

WeChat aims to reinvent social communication on mobile in India

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/technology-images/2015/09/14/Untitled-1_1.jpg?itok=53Acq4Yt

MUMBAI: WeChat, a global mobile social communication application, has unveiled its latest brand campaign to boost its marketing effort with Bollywood actors Parineeti Chopra and Varun Dhawan as the brand ambassadors of WeChat in India.

The brand campaign captures the "true spirit" of WeChat of being young, effervescent and instant. The campaign also showcases WeChat's distinctive features like voice messaging, group chat, moments and special emoticons.

With a bundle of features like 'Hold-To-Talk', WeChat is all set to re-define the way people communicate with each other. WeChat's 'Hold-To-Talk' is the first application in communication space which enables users to send voice messages at the touch of a button.

'Moments' is another key differentiating feature of WeChat where users can post image or text and share with their selected friends in a secure way.

According to the company, WeChat has already become a rage amongst Indian youth and is the top app downloaded daily on the AppStore. WeChat's daily users have grown five fold in the last one month.

WeChat has also introduced "Official Accounts" on its platform, a feature that can be utilised by companies and merchants to build interactivity with their fans in a new and innovative way. Brands like Café Coffee Day, Big Bazaar, Yahoo! Cricket, Goibibo, Santa Banta, and Tradus are amongst the earliest brands to start their official accounts on WeChat in India, the company said.

The global top free mobile social communication application WeChat, was launched in India in July last year across iPhone, Android, Symbian, and Windows Phone platforms and was recently launched on the BlackBerry platform as well.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Bruce%20Chatterley_1.jpg?itok=cyBeUOOm
Senet-SenRa tieup to help CSPs & MSOs for India IoT opportunities

MUMBAI: Senet, the first and fastest growing provider of secure, public, low-power wide-area networks (LPWANs) and Managed Network Services for Internet of Things (IoT) applications supporting the LoRaWAN™ protocol, has announced that it has partnered with SenRa Tech Pvt. Ltd., a Low-Power Wide-...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Virtual%20Reality.jpg?itok=0WLy4HcD
Virtual screens to start replacing TVs & theaters in a year, consumers expect: Ericsson

MUMBAI: Ericsson ConsumerLab has reported that seven out of 10 consumers believe that virtual reality (VR) and augmented reality (AR) will become mainstream in media, education, work, social interaction, tourism and retail. Consumers expect virtual screens to start replacing televisions and...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/16/Untitled-1.jpg?itok=jLZTMoKT
TV & mobile electronics: Domestic prod leaves $ 300bn gap for import

NEW DELHI: The demand of electronic products in India is expected to expand at a compound annual growth rate (CAGR) of 41 per cent during 2017-2020 to reach $ 400 billion by 2020, but the government has to help domestic production.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/15/Anurag%20Dixit.jpg?itok=nEZIRFpy
Principals discuss 'emotional wellbeing' through Teno App

MUMBAI: Teno App, India’s leading free-to-use mobile app for schools, is organizing a panel discussion where reputed educationists will deliberate on the role of educators in promoting emotional wellbeing amongst school students. This panel discussion will also be the first initiative as part of...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/13/Suneet%20Singh%20Tuli-800x800.jpg?itok=AzASKx-S
India uses low-cost Net-enabled devices, Datawind leads: CMR

NEW DELHI: Low rate providers of Internet and tablets DataWind Inc. has claimed the top slot with 34.2 per cent market share in 1Q’ CY 2017, followed by IBall and Samsung at 16.3 per cent and 14.7 per cent, respectively.

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/12/stb.jpg?itok=iK2P5qOy
GST on set-top boxes & optic fibre down to 18%

The Goods and Services Tax (GST) for set top boxes has been reduced to 18% from the previously announced 28%.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/12/Esri%20India.jpg?itok=80wUDzHT
Yoga-Day App by Esri India

MUMBAI: Ahead of the International Yoga Day, Esri India, country's leading Geographic Information System (GIS) Software & Solutions provider, has announced the availability of an app to help yoga enthusiasts locate a Yoga Centre and join the International Yoga Day celebrations on 21 June. This...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/10/Pranab_Mukherjee-selfie-daughter.jpg?itok=W6ck33B4
Govt launches 'selfie with daughter' mobile app

NEW DELHI: A new mobile app to shoot ‘Selfie with Daughter’, carrying forward a message given by the prime minister Narendra Modi in one of his ‘Mann ki Baat’ broadcasts on All India Radio, was launched in the capital by the president Pranab Mukherjee.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/09/tcs.jpg?itok=USNopNbu
TCS launches BaNCS app development kit

Digital tech is empowering businesses to get things done interactively and instantaneously. It is increasingly becoming critical for financial institutions to have architectures that will enable continuous availability of data, systems, applications and business processes.

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories