Technology

Times Internet sees 52 per cent growth in viewership for IPL

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/01/17/IPL.jpg?itok=RM3W8Ziz

MUMBAI: As the online video usage grows across the country fans of the money spinning Indian Premier League (IPL) are going online as well.

This year Times Internet which is the IPL‘s digital partner decided to use Youtube and BoxTV as platforms. It focused on making the IPL a more social experience and the results are telling.

As per the viewership numbers recorded at 38 matches, which is 50 per cent of the tournament - IPL online across both www.boxtv.com and www.youtube.com/indiatimes combined recorded a 52 per cent growth viewership over 2012 (75.2 million versus 49.3 million last year). Furthermore - the combined viewership of users watching highlights and clips saw a 480 per cent growth in watch hours over 2012.

This shows that the IPL is being used as a catch-up service to a large extent by people who may not have the time to watch live content. In India, Bangalore and Hyderabad lead the viewership with 14 per cent each, with Delhi coming in second at 10 per cent. The matches that registered the maximum online views were on 23 April between Royal Challenger Bangalore and Pune Warriors India and Mumbai Indians versus Royal Challengers Bangalore on 25 April. The viewers watch the live matches and highlights on YouTube and BoxTv.

Times Internet CEO Satyan Gajwani said, "Over the last two years, we‘ve offered IPL fans across the world a superior experience online and steadily grown a loyal viewer base. For IPL 2013, we‘ve worked hard to make the online experience more social and interactive than ever before, and our traffic numbers so far are proof enough that IPL fans are loving it."

He adds that this year‘s IPL is a far more social experience with Google + Hangouts integrations, and users being able to co-watch IPL with their friends. "We added a Match Tracker to should live data and information contextual to the video match experience."

Google India head of media sales Praveen Sharma said, "Better streaming experience, increased mobile and tablet device access and growing awareness about the availability of IPL online is fueling the growth in viewership. In the past, we usually saw rise in the first two weeks of the tournament and then it picked up again during the final week. But this year, the growth has been consistent through the tournament. At this rate we are hopeful of registering strong growth in total viewership by the end of the tournament over last year."

ZenithOptimedia partner Navin Khemka said that a lot of younger viewers are watching the IPL online. "The base is small but the growth has been tremendous. The key is the access cost to watch the IPL online. High speed broadband is not cheap. But the moment costs come down which could happen in the coming year IPL viewing online will reach a critical mass. Then advertisers will move towards it in a big way." Google which handled ad sales this time got six sponsors for the IPL this time including Maruti and Samsung.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/Navanit-Samaiyar_0.jpg?itok=fQLjKjss
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/07/Arnab-Goswami.jpg?itok=VUCIzU8A
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/11/STB.jpg?itok=WsiaUBr8
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/PFT.jpg?itok=VJugic3c
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/JosephSiino.jpg?itok=doyka7Tg
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/Brian_Morris-Colin_Smith.jpg?itok=xVBB0KbV
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for Motorsport.tv viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/ChyronHego_0.jpg?itok=qWRkJ4jh
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/03/Arvin%20patel%20tivo.jpg?itok=Ieo7eXfw
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/30/cable-wire.jpg?itok=vJM4lI00
Digital TV, growing telecom major drivers of coaxial cable growth in A-Pac: Study

MUMBAI: The global coaxial cables market is mature owing to the use of coaxial cables in industries for a long time and the slow or stagnant product innovation.

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories