MUMBAI: Television format creator and distributor FremantleMedia‘s US division has partnered with the digital network Blip to develop a pet-related entertainment destination on Blip powered by its digital programming site The Pet Collective.
The new pet-related content will be available at Blip.com and across the web starting next month.
Creating a pet vertical on Blip with premium content from the FremantleMedia team behind The Pet Collective allows Blip to curate and deliver online pet content for their highly engaged audience to discover, watch and share with their friends. In addition, working with Blip enables the group to expand their distribution across the web on a complementary platform that will build new audiences.
The Blip pet vertical will be available to viewers on its website and across the web via Blip‘s distribution partnerships. The collaboration is attractive to a number of viewers and consumer brands due to the family-friendly content, the high quality production and the ability to watch anytime, anywhere.
Launched online in April 2012, The Pet Collective is a digital producer of animal-friendly content that celebrates the connection between animals and their human companions. It‘s designed as a celebration of pets and the enriching effect that they have on human beings through informative and adorable features. The programming is currently available online and has been extremely successful, with over 153,000 subscribers and 28 million views on YouTube. Some of the most popular series include: The Litter with Sharon Osbourne, Petodies, and the ultimate destination for animal livestreams.
FremantleMedia US CEO Thom Beers said, "Extending our digital reach with a fantastic new partner like Blip allows us to build our audiences and to work with talent we have developed on traditional platforms, such as the 2012 winner of ‘America‘s Got Talent,‘ The Olate Dogs."
Blip CEO Kelly Day said, "Blip is developing and distributing topic-specific content for the millions of viewers out there looking to discover and share content they love. As the only premium animal-related brand online produced by industry leaders, The Pet Collective is a natural partner to develop a Blip pet vertical."