MTV gets socially interactive with Tata Nano's Drive with MTV II

MUMBAI: Viacom18’s music and youth entertainment channel MTV is vrooming back onto your screens with the second season of its digital show, ‘Drive with MTV’ presented by Tata Nano.

The channel aims to make this season double the fun, double the adventure with some of the craziest and passionate drives. The show’s format is that of a web show spanning 21 days across 3,000 km and over a 100 snapshots. The webisodes will then be telecast across six episodes on television (half an hour), with the key sponsor as Tata Nano on board.

Users will be required to register on and submit their video entries which showcases their passion for travel. The channel will shortlist entries that are fun, quirky and showcase the road-tripper amongst the contestants. From all the entries they receive, 24 contestants will be short-listed and 12 will be chosen to go on the road trip of their lifetime. The entire journey will be documented and will enfold live on various social media platforms and the Drive with MTV website.

MTV India digital head Eklavaya Bhattacharya elucidates, “They (the contestants) will experience 21 days of non-stop fun, adventure, discovering new places and cultures as they travel across the length and breadth of the country in the Tata Nano. The contestants will be divided into four groups and will start journey from a particular point to four different destinations.”

MTV executive vice president & business head Aditya Swamy further explaines about the format, “Each team will get a budget of Rs 4,000 per day and within the budget the contestants will have to take care of their food, fuel, stay and every expense one can imagine.”

While on the trip, participants will share their experiences live with their friends, followers and the online audience using social media platforms. They will tweet, post updates, share pictures and videos every hour, every day.

Speaking on some changes which will be in place this year, Bhattacharya reveals, “This time the fourth player of each team will remain undecided until the rest of the three players pick him/her up on their way during the journey.They will pick up or select their fourth teammate according to preference or choice. And auditions will take place anywhere and any point of time.”

The idea behind the show is to connect with over eight lakh people on Twitter and more than 15 million on Facebook , and to channelise with the fan club of MTV India. “We have already got over 2500 tweets and has been trending nationally,” states Swamy.

Unlike any reality show, it would be bereft of any judge, and winners would solely be decided on the basis of amount of likes they generate on digital platforms.

“Activities on the road and on the web will get the contestants points. Each at the end of the journey, the team with maximum points will take home a Nano each,” concludes Swamy.

Latest Reads
Pune Times joins hands with the Pune Police to launch the 'City Safe' app, as part of #MakeMyCitySafe initiative

Pune Times, city supplement of leading media house, The Times of India, has joined hands with Pune Police to support an initiative for women’s safety in the city. Pune Times has launched its campaign #MakeMyCitySafe as a big shout out to the youth of Pune to come together to make the city safer...

Technology Software Applications
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories