Technology

Harmonic simplifies video delivery for Netflix

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MUMBAI: Harmonic which offers video delivery infrastructure, has introduced predefined transcoding presets for its ProMedia Carbon file-based transcoder that transform video and audio content into media formats optimised for Internet television network Netflix.

Netflix director of content partner operations Christopher Fetner said, "With its ability to store and recall parameters that assure transcoded content meets our stringent quality standards, Harmonic?s ProMedia Carbon plays a significant role in the digital supply chains of our content and services partners. Collaborating with Harmonic on the new transcoding presets for ProMedia Carbon, we?re able to ensure content operators have greater ease when delivering to Netflix."

Powered by Harmonic?s Rhozet technology, ProMedia Carbon facilitates the conversion of media content into a massive array of acquisition, editing, broadcast, Web, and mobile formats. The predefined transcoding presets designed specifically for Netflix include SD/HD and MPEG-2 I-Frame video formats at various frame rates, as well as stereo and 5.1 surround sound audio.

The ProMedia Carbon also handles operations including Pal/NTSC conversion, logo insertion, color space conversion, color correction, and closed-captions extraction. Through a user-friendly interface or API, operators have complete control over every aspect of the transcoding process. Content providers also have the flexibility to deploy ProMedia Carbon as a stand-alone application or as part of a scalable, multi-node, fully automated transcoding farm under the control of the Harmonic WFS file-based workflow engine.

Harmonic director of product management for cloud services and transcoding Yoav Derazon said, "Service providers today receive content from a wide variety of sources in many different formats. The challenge is to align the format and quality of that content, making it ready for distribution through Netflix, as well as other over-the-top (OTT) video providers.

"ProMedia Carbon is one of the most ubiquitous transcoders on the market today, offering enhanced performance, efficiency, and scalability for the multiscreen environment. Leveraging our new predefined transcoding presets, new and existing ProMedia Carbon users can instantly create a consistent baseline format optimized for Netflix."

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