Technology

Star extends marketing campaign for Champions Trophy to the digital realm

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/01/12/Star%20Sports.jpg?itok=ghAE4Wrd

MUMBAI: Star Sports has launched a digital campaign to engage cricket fans on-line for the on-going ICC Champions Trophy 2013. An extension of the main marketing campaign, this digital initiative is built around the main promotional theme - ‘Zor Lagao, Champions Banao‘. The channel has launched a microsite http://cheercam.starsports.com inviting people to show support for their favourite team and wish them all the best for ICC Champions Trophy 2013. Select cheers or entries with most views or shares online will be aired on-air during the pre/post programming show ‘Cricket Live‘.

Cricket aficionados can cheer for their favourite team using the CheerCam application which allows them to express their feelings in as expressive a way as possible. The more different one‘s cheer is, the more traction he or she will generate in the digital universe. The CheerCam application aggregates cheers across different social platforms like Facebook Posts, Likes, Shares, Tweets etc.

Users can also share their cheers on their individual Facebook walls, invite their friends to participate and also tweet about it. The campaign will have extensions of the "Zor Lagao" theme on the Facebook page - www.facebook.com/starsportsindia, where fans can go and record/upload/share/write their cheers for their country. On Twitter, fans can cheer for their teams using the twitter hash-tag #ZorLagao.

ESPN Software India COO Vijay Rajput said, "The campaign is based on the powerful insight that there is a symbiotic relationship between a spectator/fan & a player and that the spectator is as much part of the game as the player. The idea here is to inspire fans to support their favourite team who further gain strength when millions of fans express their support in the most vociferous way. We believe that fans should do their part - "Zor Lagao" and fervently hope that their favourite team comes back victorious from the ICC Champions Trophy 2013 - "Champions Banao."

This campaign will have on-air support on the entire Star network. As had been reported earlier by Indiantelevision.com Star Cricket and Star Cricket HD will showcase all the 15 matches of the event with English commentary while STAR Sports 2 will showcase all matches with Hindi commentary. Besides, the sports broadcaster will also showcase four of the six kick-off matches live before the start of the main tournament. India takes on Sri Lanka on 1 June while India Australia kick-off match is scheduled for 4 June.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/shemaroo.jpg?itok=HA92023K
Shemaroo Bhakti App Acts as a Devotees Guide for Kumbh Mela 2019

Shemaroo Entertainment Limited, has curated a special section on Shemaroo Bhakti App for the devotees going to Kumbh Mela.

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/09/truecaller.jpg?itok=TzsguYab
Messaging Gets Smarter with Classification, Smart Notification and Backup Features for Truecaller Users

Truecaller introduces three new smart updates called ‘SMS Classification’, ’Smart Notification’ and ‘Messages Backup’ to its existing Messaging Inbox feature, to enhance the SMS messaging experience for all Android users.

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/07/ms.jpg?itok=o8sdWF27
Prepare for Microsoft MCSA, MCSE certifications with actual exam dumps

To become a valuable professional candidate, you need to possess up-to-date skills and keep pace with the constantly developing world of IT.

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/07/P%26G.jpg?itok=fWndM1I-
P&G rolls out innovative, connected products at CES 2019

Can an FMCG company go the connected product route too?. Well the Cincinnati-based Procter & Gamble obviously believes that's the way to go. At a press conference today, the global major unveiled six products at the Mandalay Bay in Las Vegas during CES 2019.

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/07/ces.jpg?itok=ZuVLQRNO
Consumer Electronics Show 2019: A ringside view

CES. Billed as the world’s largest consumer electronics show which brings in about 180,000 visitors who queue up and walk miles visiting 4,000 plus exhibitors who are showing  off the latest in tech over 2.5 million square feet of exhibition space.

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/04/Synamedia.jpg?itok=-gsubF80
Synamedia makes CES debut, offering pay-TV providers frictionless cloud migration strategies, new revenue opportunities

Synamedia, the largest independent video software provider, will bring its newest solutions to CES® 2019, illustrating how pay-TV providers can migrate to the cloud at their own pace, and seamlessly. The company also unveiled new security software that combats the rapid rise in account sharing...

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/03/web.jpg?itok=BldnOoXa
Adapt My Web: making the web accessible to all

There are currently more than 600 million active websites in France.

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/03/jenax.jpg?itok=ETVd5Wyl
Jenax presents revolutionized ways to connect human body to iot powered by the first true flexible battery at CES 2019

Jenax, an inventor and a manufacturer of flexible and fast-charging lithium-ion rechargeable batteries, today announced that the company will present how its award-winning J.Flex

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/03/cte.jpg?itok=3_UZQ5Vm
Consumers Expect to be Riding Hyperloops and Owning Home Robots in 2030 According to Survey by CITE Research/Dassault Systèmes

Dassault Systèmes (Euronext Paris: #13065, DSY.PA) today revealed that consumers expect that cities in 2030 will be filled with technology that improves overall quality of life, delivers socially-conscious benefits and personalizes experiences.

Technology ces

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories