Dolby Surround Sound ties up with the ICC Champions Trophy 2013

MUMBAI: Dolby Laboratories (DLB) has announced that Star TV has selected Dolby Digital Plus as the surround sound format for the broadcast of the ongoing ICC Champions Trophy being aired on Star Cricket HD.

Using Dolby Digital Plus, the audiences have been able to enjoy an enhanced sports entertainment experience in Dolby surround sound for the first time, right in their homes.

"The ICC Champions Trophy is a true test of cricketing excellence with the top eight ODI teams going head to head to be crowned - Champions. We are leaving no stone unturned to make this tournament an unprecedented viewing experience. We intend to take the fan engagement to a newer level by redefining the way international cricket has been showcased till date. We are very excited to offer cricket, India‘s favourite sport, in Dolby Surround Sound, starting with ICC Champions trophy 2013. STAR Cricket HD is now offering the best audio experience, completing the HD experience for viewers by immersing them in the action happening in the field and the stadium," said ESPN Software India COO Vijay Rajput.

Dolby Digital Plus has been adopted by some of the world‘s leading broadcasters and claims to offer a complete digital surround sound and stereo sound in a single audio stream, making it ideal for bandwidth-constrained environments such as HD broadcasting.

DLB India country manager Pankaj Kedia said, "We are thrilled to be extending our collaboration with Star TV, the leading broadcaster in the country. Dolby and Star TV share a common vision of bringing the very best television experience into every household." He added, "Cricket in India has a strong following and this collaboration enables Star TV to efficiently deliver a premium surround sound experience to its audiences, making the whole experience richer, more realistic, and enveloping.

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