Dolby Surround Sound ties up with the ICC Champions Trophy 2013

MUMBAI: Dolby Laboratories (DLB) has announced that Star TV has selected Dolby Digital Plus as the surround sound format for the broadcast of the ongoing ICC Champions Trophy being aired on Star Cricket HD.

Using Dolby Digital Plus, the audiences have been able to enjoy an enhanced sports entertainment experience in Dolby surround sound for the first time, right in their homes.

"The ICC Champions Trophy is a true test of cricketing excellence with the top eight ODI teams going head to head to be crowned - Champions. We are leaving no stone unturned to make this tournament an unprecedented viewing experience. We intend to take the fan engagement to a newer level by redefining the way international cricket has been showcased till date. We are very excited to offer cricket, India‘s favourite sport, in Dolby Surround Sound, starting with ICC Champions trophy 2013. STAR Cricket HD is now offering the best audio experience, completing the HD experience for viewers by immersing them in the action happening in the field and the stadium," said ESPN Software India COO Vijay Rajput.

Dolby Digital Plus has been adopted by some of the world‘s leading broadcasters and claims to offer a complete digital surround sound and stereo sound in a single audio stream, making it ideal for bandwidth-constrained environments such as HD broadcasting.

DLB India country manager Pankaj Kedia said, "We are thrilled to be extending our collaboration with Star TV, the leading broadcaster in the country. Dolby and Star TV share a common vision of bringing the very best television experience into every household." He added, "Cricket in India has a strong following and this collaboration enables Star TV to efficiently deliver a premium surround sound experience to its audiences, making the whole experience richer, more realistic, and enveloping.

Latest Reads
Pune Times joins hands with the Pune Police to launch the 'City Safe' app, as part of #MakeMyCitySafe initiative

Pune Times, city supplement of leading media house, The Times of India, has joined hands with Pune Police to support an initiative for women’s safety in the city. Pune Times has launched its campaign #MakeMyCitySafe as a big shout out to the youth of Pune to come together to make the city safer...

Technology Software Applications
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories