Technology

Social media to exert growing influence on TV viewing in the US

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/01/25/social%20media.jpg?itok=AH8TqmVt

MUMBAI: Consumers‘ interaction with social media in relation to their television viewing in the US is relatively modest compared to other forms of communication and lags behind other online media, TV promotions and, especially, offline communication, according to a new study. Only 12 per cent of respondents use social media one or more times per day concerning TV.

However, the number jumps to 37 per cent using social media one or more times per week-suggesting growth potential for social media as an influence on TV viewing. Half of these respondents report viewing TV concurrently with using social media.

The research also identified several groups who are highly connected to social media and television, and who represent an important opportunity for marketers. These are among numerous findings from a multi-pronged study, entitled ‘Talking Social TV, to help determine how social media interaction impacts television viewing‘. The research was spearheaded by the Social Media Committee of the Council for Research Excellence (CRE), and included a quantitative study by the Keller Fay Group, an ethnographic study by Nielsen Life360, and social media analyses by NM Incite and Bluefin Labs.

An academic team including Peter Fader of The Wharton School of the University of Pennsylvania, Mitch Lovett of the Simon School of Business at the University of Rochester, and Renana Peres of The Hebrew University of Jerusalem was engaged to undertake statistical modeling.

Among the study‘s many findings:

In terms of social-media influence, only 1.5 per cent of study respondents report being drawn to existing TV shows by social media -but that number increases to six per cent when asked about new shows; Social media use varies by genre; Sci-Fi, Sports and Talk/News show strong interaction overall, both while people are watching and while they are not watching.

Reality programming‘s interaction is much stronger while People are watching, less so before or after the programme. Comedy follows an opposite pattern, with less interaction during the programme and more interaction in reaction to the programme;

"Super Connectors", defined as those most actively involved in social media usage related to TV viewing, are 12 per cent of the public, and tend to be younger and are more likely female. Other groups also are active, although Super Connectors are not well represented among adults over 45 years of age

"Super Connectors" are far more likely to be involved with all means of communication about television (online, marketing and word of mouth). They were two-to-three times as likely to interact with social media related to television as the general population.

"Hispanics" are more involved with social media than the general population, especially while watching television. However, they did not approach the level of interaction of the Super Connectors. While watching, Hispanics are 50 per cent more likely to interact with social media related to television, and to interact with most television genres, led by sports programming

Mobile device ownership (smartphones and tablets) increases social media interaction; in on-demand and online watching occasions, social media played a role twice as often;

People use social media to discuss TV shows even when others are watching with them.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/04/sanjeev.jpg?itok=jSKv0oLN
Pune Times joins hands with the Pune Police to launch the 'City Safe' app, as part of #MakeMyCitySafe initiative

Pune Times, city supplement of leading media house, The Times of India, has joined hands with Pune Police to support an initiative for women’s safety in the city. Pune Times has launched its campaign #MakeMyCitySafe as a big shout out to the youth of Pune to come together to make the city safer...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/Navanit-Samaiyar_0.jpg?itok=fQLjKjss
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/07/Arnab-Goswami.jpg?itok=VUCIzU8A
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/11/STB.jpg?itok=WsiaUBr8
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/PFT.jpg?itok=VJugic3c
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/JosephSiino.jpg?itok=doyka7Tg
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/Brian_Morris-Colin_Smith.jpg?itok=xVBB0KbV
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for Motorsport.tv viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/ChyronHego_0.jpg?itok=qWRkJ4jh
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/03/Arvin%20patel%20tivo.jpg?itok=Ieo7eXfw
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories