Technology

SNL Kagan Survey 2012: Videocon d2h is world's No 1 DTH player in new subscriber additions

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MUMBAI: The sky is the limit it seems for Videocon d2h, the direct to home arm of the Videocon group. It apparently has unknowingly managed a unprecedented record of adding the highest number of gross subscribers in 2012 in the DTH category globally.This is one of the findings from a piece of research carried out by US research agency SNL Kagan on leading pay TV operators in the world. 



According to the study Viideocon d2h, added 2.33 million subscribers in 2012, while Dish TV added 2.2 million subs and Tata Sky 1.9 million. As compared to that, the next highest additions in 2012 were Russian DTH firm Tricolor which added 1.29 million subscribers and Sky Brasil and Sky Mexico with 1.251 million new subs and 1.12 million sub additions.

One of the youngest Indian DTH operators, the company was buoyed by this news. It says the term, ‘The Fastest Growing DTH Service provider‘, now assumes greater impetus and significance due to the global survey results.

Says Videocon group director Saurabh Dhoot: "Videocon d2h has been constantly topping the charts with highest number of additions in the Indian scenario but achieving this on a global scale that too on an annual basis, is phenomenal and overwhelming. We have always raised the bar in various parameters in the category and this provides another instance for the same. Through all our endeavours we will continue adding value to our customers."

Adds Videocon d2h CEO Anil Khera: "This is a very proud moment for us as a company. We have not only maintained our lead within the country but have outshined even global competition. I am sure such an accolade will provide a strong motivation to our employees to raise the company‘s flag even higher. It is because of the belief that our customers have placed on the brand that we are able to achieve such success. We aim to delight them always with our services."

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