Technology

TV Everywhere increases the value of Pay TV: Epix Survey

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/01/25/pay-TV_2.jpg?itok=AXXNjmB7

MUMBAI: US TV network Epix which is a JV between Viacom, MGM and Lionsgate has announced key findings of a survey, conducted by global consumer research firm Hub Entertainment.

This show that consumers who view content on multiple platforms and devices attach much more value to service from their pay TV provider than those who watch on a TV set only. Epix made this announcement at the National Cable and Telecommunications Association (NCTA) 2013 Cable Show in Washington, DC.

The survey found that the value that subscribers attribute to their pay TV service increases as the number of devices used to watch programming grows. Pay TV subscribers‘ value ratings increase by up to 83 per cent for viewers who access programming on multiple devices compared to those who watch on TV only. Among pay TV subscribers who view content on a TV plus three additional devices, 71 per cent feel pay TV is an "excellent/good" value; the percentage increases to 88 per cent among pay TV subscribers viewing on TV and four other devices, a true testament to the strength of multiplatform viewing.

Among subscribers who view content on a TV only, 48 per cent believe that they are getting an "excellent/good" value from their pay TV subscription.

The findings also indicate that multiplatform viewing enhances the value that subscribers attribute to Epix. Epix subscribers‘ satisfaction increases by over 50 per cent among multiple platform and device viewers compared with those who watch only on TV. While 62 per cent of Epix subscribers watching only on television are satisfied with the service, 80 per cent of Epix subscribers who view the network via two or three devices are satisfied. Importantly, the highest levels of satisfaction come from Epix subscribers who access the network‘s content on four or more devices, with an impressive 94 per cent satisfied with their Epix subscription.

The value of watching Epix on devices benefits pay TV providers as well. Over 80 per cent of Epix subscribers who view on game consoles or media players say that having that capability makes their pay TV subscription more valuable than it would otherwise be.

Epix chief of staff Nora Ryan said, "The results of this study illustrate the high value consumers are placing on multiplatform viewing and underscores the importance of delivering superior content along with the ability to make it available to consumers at their convenience on any platform. As the entertainment viewing experience evolves, consumers are making new choices about how they want to consume content and forming new habits that include the desire to watch movies and TV shows anytime, anywhere and on multiple platforms. Flexibility is really important in the delivery and packaging of programming services and those distributors who recognise this will be able to increase the satisfaction levels of their customers. We remain committed to working closely with our operating partners to provide our authenticated subscribers access to the best content and extra features in all the ways they want it.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/shemaroo.jpg?itok=HA92023K
Shemaroo Bhakti App Acts as a Devotees Guide for Kumbh Mela 2019

Shemaroo Entertainment Limited, has curated a special section on Shemaroo Bhakti App for the devotees going to Kumbh Mela.

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/09/truecaller.jpg?itok=TzsguYab
Messaging Gets Smarter with Classification, Smart Notification and Backup Features for Truecaller Users

Truecaller introduces three new smart updates called ‘SMS Classification’, ’Smart Notification’ and ‘Messages Backup’ to its existing Messaging Inbox feature, to enhance the SMS messaging experience for all Android users.

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/07/ms.jpg?itok=o8sdWF27
Prepare for Microsoft MCSA, MCSE certifications with actual exam dumps

To become a valuable professional candidate, you need to possess up-to-date skills and keep pace with the constantly developing world of IT.

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/07/P%26G.jpg?itok=fWndM1I-
P&G rolls out innovative, connected products at CES 2019

Can an FMCG company go the connected product route too?. Well the Cincinnati-based Procter & Gamble obviously believes that's the way to go. At a press conference today, the global major unveiled six products at the Mandalay Bay in Las Vegas during CES 2019.

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/07/ces.jpg?itok=ZuVLQRNO
Consumer Electronics Show 2019: A ringside view

CES. Billed as the world’s largest consumer electronics show which brings in about 180,000 visitors who queue up and walk miles visiting 4,000 plus exhibitors who are showing  off the latest in tech over 2.5 million square feet of exhibition space.

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/04/Synamedia.jpg?itok=-gsubF80
Synamedia makes CES debut, offering pay-TV providers frictionless cloud migration strategies, new revenue opportunities

Synamedia, the largest independent video software provider, will bring its newest solutions to CES® 2019, illustrating how pay-TV providers can migrate to the cloud at their own pace, and seamlessly. The company also unveiled new security software that combats the rapid rise in account sharing...

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/03/web.jpg?itok=BldnOoXa
Adapt My Web: making the web accessible to all

There are currently more than 600 million active websites in France.

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/03/jenax.jpg?itok=ETVd5Wyl
Jenax presents revolutionized ways to connect human body to iot powered by the first true flexible battery at CES 2019

Jenax, an inventor and a manufacturer of flexible and fast-charging lithium-ion rechargeable batteries, today announced that the company will present how its award-winning J.Flex

Technology ces
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/03/cte.jpg?itok=3_UZQ5Vm
Consumers Expect to be Riding Hyperloops and Owning Home Robots in 2030 According to Survey by CITE Research/Dassault Systèmes

Dassault Systèmes (Euronext Paris: #13065, DSY.PA) today revealed that consumers expect that cities in 2030 will be filled with technology that improves overall quality of life, delivers socially-conscious benefits and personalizes experiences.

Technology ces

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories