Technology

BBC Worldwide launches Doctor Who online store in Australia

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MUMBAI: UK pubcaster the BBC‘s commercial arm BBC Worldwide has announced the arrival of its first dedicated Doctor Who e-commerce site in Australia with free delivery.

Fans who want to mark the show‘s 50th anniversary with a keepsake or a gift can now get direct access to the latest and most popular products at the official BBC Worldwide Australia website.

Over 400 clothing, merchandise, toys and DVD products from the world‘s longest running sci-fi series will be available to purchase.

Other features of the site include: the ability to search products by Doctor as well as by price bracket; recommendations based on browsing; and the opportunity to sign up to a Doctor Who newsletter.

A special Time Lord Express service is also offered for fans who can‘t wait to get their hands on their Doctor Who goodies.

The e-commerce site follows the launch of the Doctor Who pop-up shop in Newtown, Sydney, which proved immensely popular, with fans lining up for over three hours for the opening day. The shop has been so successful that it closed after 25 days, due to so much of the product selling out. Now fans can find many of these products on the new online store.

BBC Worldwide ANZ manager licensed consumer products Elie Mansour said, "The Doctor Who pop-up shop reinforced just how passionate our fans are and we‘re thrilled to be able to offer them the convenience of a dedicated Doctor Who e-commerce site, which will allow us to connect directly with our consumers."

BBC Worldwide ANZ has partnered with C8 Group for the fulfillment operations, customer service and, in collaboration with C8 Digital, designed and built the e-commerce website.

C8 group director Laurie Macolino said, "We‘re excited to be partnering with the BBC to launch their first dedicated e-commerce website for Doctor Who. Offering free delivery to customers in Australia and the quickest delivery service we can, orders will be dispatched on the same day if placed before 1pm and customers have the option of upgrading to a Time Lord Express service."

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