Technology

SeaChange to focus on blended entertainment services at The Cable Show

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MUMBAI: At The Cable Show which takes place from 10-12 June, Washington, D.C. June, SeaChange International will demonstrate software that it says is giving rise to the global multi-screen television phenomenon and its emerging "blended entertainment services" trend toward incorporating OTT content. SeaChange‘s feature-rich Nitro subscriber experience software will provide the exciting consumer touchpoint for multi-screen demonstrations enabled by SeaChange‘s Adrenalin video platform, Infusion advanced advertising platform and Nucleus Soft Box gateway.

SeaChange VP strategic marketing Alan Hoff said, "Next week SeaChange will demonstrate the many ways that it is enhancing cable service providers‘ position of strength by reaching every screen with rich and fully monetised subscriber experiences at home and on the go. Multi-screen is paving the way for the new advantage of blended entertainment services, where over-the-top content can be part of the service provider experience so subscribers get more of what they want from a single trusted source."

SeaChange will aim to define the evolving multi-screen television experience with:

gateway-enabled multi-device media sharing throughout the home;

cloud-based video streaming to iPads and other IP connected devices;

on-demand services delivered through OTT streaming players;

content offers and promotions that increase subscriber uptake;

Video and interactive banner advertising tailored for every screen.

These advanced capabilities come from open SeaChange software including:

SeaChange Adrenalin and Nitro - the multi-screen video platform that‘s enabling operators of every size to deliver streaming video experiences and promotional packages to settops, iPads, smartphones, OTT players and other IP connected devices.

SeaChange Nucleus Soft Box - the open gateway and application framework supporting a variety of apps, content services and guides, and putting service provider branded experiences on every video device at home.

SeaChange Infusion - the ad platform that targets across television environments (linear, on-demand, Internet) and video devices with second screen app placements as well as pre-rolls, mid-rolls, banners, overlays and click action ads.

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