Big Flix joins hand with Shemaroo Entertainment

MUMBAI: Reliance Entertainment Digital's movie-on-demand service, Big Flix, has formed a licensing agreement with one of the leading content houses of the country - Shemaroo Entertainment. The alliance will allow users of Big Flix to stream a wide range of blockbusters movies by Shemaroo Entertainment - ranging from black and white films to some of the most recent releases.

The catalogue offers an assortment of classics to latest hits with a blend of genres in multiple languages - Hindi, Marathi and Tamil. Few of the finest Hindi classics like the iconic film Mughal-E-Azam, Raj Kapoor's Anari, Mithun's Disco Dancer, Rajesh Khanna's Roti to some of the contemporary films like Amitabh Bachchan's Black, Aamir Khan's Sarfarosh, Vidya Balan's Ishqiya & The Dirty Picture and so on form the part of the list.

The Marathi catalogue will feature key titles like Aaichcha Gondhal, Abhimanyu, Joshi ki Kamble and Juiley, while Tamil titles like Balam, Ivar, Mahesh Saranya Matrum Palar and Manja Velu will the add to the variety of the Shemaroo catalogue on Big Flix.

Commenting on the association with Shemaroo Entertainment, Big Flix business head Shreyash Sigtia said, "There is a definite demand for classic films amongst movie enthusiasts and Shemaroo Entertainment is credited to have given Indian audiences some iconic and successful titles in Bollywood for decades now. We are delighted to partner with Shemaroo Entertainment to add an array of blockbusters from every decade to the existing catalogue on Big Flix. The multi-lingual catalogue will cater perfectly to the movie enthusiasts who desire an assortment of film entertainment anytime, anywhere. Also with this alliance, Big Flix continues to tie up with leading entertainment companies, thereby acquiring internet rights of some of the best titles of the industry."

Shemaroo Entertainment director Jai Maroo said, "We are glad to join hands with Big Flix as the association is in line with our strategy to be one of the major content providers across countries. Our vision is to be present on all devices, any time and on any connection. Big Flix being a prominent online platform in digital space will help us cater to wider range of audience across geographies. Shemaroo has turned into a one-stop-shop for many of the platforms where we not only provide the content but also manage it."

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