iWorld

DTT households to double by 2018 according to Digital TV Research

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2015/09/14/Untitled-1_4.jpg?itok=tKCIZV21

MUMBAI: The number of homes receiving DTT signals is forecast to more than double in the next five years, reaching 553 million, according to Digital TV Research.



According to the Digital Terrestrial TV Forecasts report, the number of primary DTT homes - those not subscribing to cable, IPTV or satellite TV and using DTT on their main set - will also double between 2013 and 2018, reaching 280 million.



This would mean that 173 million homes - which is 31 per cent of the DTT total - will only watch DTT signals on secondary sets by 2018. This is up from the 64 million at the end of 2012.



By 2018, more than one-third of the world's TV households will receive DTT signals; this figure was only 15 per cent at the end of 2012. Of this total, nearly one-quarter will be primary DTT homes by 2018, up from the one-tenth in 2012.



Western Europe accounted for more than 40 per cent of the global total at the end of last year. The region, however, is poised to lose market share, contributing 19 per cent of the total by 2018. This is despite its total DTT household figure increasing by 20 per cent, to 105 million. Western Europe will be primarily losing its market share to the Asia Pacific, which is set to increase from 28 per cent of the global total in 2012 to 43 per cent by 2018.



Even though the US has low DTT penetration, it still claimed the top spot in 2012 as the largest country by DTT households. These rankings are set to shift quite a bit over the next five years, though. China is expected to add 132 million DTT homes by 2018, becoming the largest DTT country by a wide margin. Brazil will add 30 million, taking second place, with number three Russia adding 19 million. India will have 15 million DTT homes by 2018, and it had none at end-2012.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/amazon.jpg?itok=J0NCmOOD
Amazon Prime Video rates cheapest in India

A recent study has found online streaming platform Amazon Prime Video is the cheapest in India.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/mowgli.jpg?itok=JCfeD4HM
Netflix Confirms All-Star Hindi Talent for Original Film Mowgli: Legend of the Jungle

Bringing together an all-star cast of talent, Netflix announced today Abhishek Bachchan, Madhuri Dixit, Kareena Kapoor, Anil Kapoor and Jackie Shroff as the lead Hindi-language talent for the upcoming Netflix film, Mowgli: Legend of the Jungle.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/Vidnet2018.jpg?itok=KFRXm8q7
Vidnet2018: Regionalisation, localisation the way forward for the OTT industry

Over the top (OTT) is no more a baby. The ecosystem has been eating and growing slowly, taking centre stage in several media and entertainment related scenarios. On the stage of Vidnet 2018, hosted by Indiantelevision.com, experts from India’s leading OTT platforms were present.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/instagram.jpg?itok=O57CfMbX
Instagram releases India’s top food hashtags

Instagram has changed the way people look at food. Whether it’s to take a picture of your meal before eating it, video of a recipe.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/nimisha.jpg?itok=TYkecdnw
ALTBalaji content head Nimisha Pandey steps down

Nimisha Pandey, the content head of ALTBalaji, the digital platform of Balaji Telefilms Ltd, has put down her papers.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/share.jpg?itok=yFt1spMu
ShareChat, TVF team up in search of India’s next Viral Stars

Homegrown social media platform ShareChat and digital entertainment pioneers TVF are launching the first ever all-India digital-first talent discovery platform called The Viral Stars.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/tvf.jpg?itok=Z-8AO4sV
Brands willing to spend double digits for branded content: TVF's Vijay Koshy

They are viral, that's for sure. Churning out millennial-relatable content, The Viral Fever (TVF) is not only one of the leading content creators in the digital space but can be termed as a pioneer too. It has been creating web-series with killer brand integrations from a time when the idea of...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/Vidnet2018.jpg?itok=pscB2HaS
Vidnet2018: OTT industry says innovation the need of the hour

In the last couple of years, over-the-top platforms have emerged as mainstream entertainment source going beyond “mail-metro-millennial” phenomenon for a sizeable population in India despite television still holding its dominance.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/Tarun_Katial.jpg?itok=R6VNphd_
Tarun Katial fuels ZEE5's audacious 'mission 100 million'

Team ZEE5 returned from its Russian sojourn last month, checking into a new office address in Andheri East. The move away from ZEEL’s Lower Parel headquarters is the latest in a slew of changes being effected at the media conglomerate’s OTT business.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories