Technology

TO THE NEW acquires Singapore-based Techsailor

MUMBAI: TO THE NEW, a digital service network, has acquired Techsailor, a Singapore-based company offering social, location and mobile media services. The acquisition is a part of an aggressive expansion strategy by TO THE NEW to build an integrated digital services ecosystem across southeast Asia. In addition to this, TO THE NEW is looking to invest $10 million in the next two years to aid future growth in the region.

Commenting on the acquisition, TO THE NEW, managing director, Puneet Johar said, "Some of the key markets in southeast Asian market are similar to India, where consumption of digital media by young consumers is ahead of businesses embracing it fully as the primary media for communication and commerce. We see this as a huge growth opportunity and with the addition of Techsailor to our network; we hope to capitalise on this growth".

TO THE NEW will leverage on Techsailor‘s network and operational expertise to strengthen its presence in the region. TO THE NEW plans to augment Techsailor‘s offerings, by adding capabilities in digital content, media planning and buying, analytics and technology. TO THE NEW will also look to expand its network geographically and build further presence in Malaysia, Indonesia, Philippines and China.

Earlier this year, TO THE NEW had announced the intent to invest $13 million in its Indian operations over the next three years.

"By joining TO THE NEW, Techsailor will be able to boost our service offerings to our clients, as we are supported by a larger team and able to manage projects that span across Asia Pacific. We are also delighted that Techsailor will be the primary vehicle for TO THE NEW to expand into the region," said Techsailor‘s co-founder and managing director Rex Huang.

Through its business units - Ignitee Digital Services, Intelligrape Software and Tangerine Digital, TO THE NEW offers expertise indigital and social media marketing, content creation for web and mobile, development of apps and solutions for web and mobile. The TO THE NEW network collectively manages the mandate for around 100 clients across Asia, in diverse sectors like BFSI, Automobiles, e-commerce, FMCG, Retail, Sports, Hospitality and Media & Entertainment.

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